Atlético de Madrid Partners with Kraken 🚀
Exciting news for crypto enthusiasts and football fans alike as Atlético de Madrid has teamed up with Kraken, a US-based cryptocurrency exchange, marking a significant collaboration between the crypto industry and the sports world. The partnership, set to kick off at the beginning of the new La Liga season, aims to enhance digital experiences for fans and promote cryptocurrency education. 🌟
The Collaboration Details
Kraken’s collaboration with Atlético de Madrid involves becoming the club’s Official Crypto and Web3 Partner, as well as its Official Sleeve Partner. This partnership between a leading football club and a trusted crypto platform aims to unlock opportunities for both Spanish football fans and Kraken’s users. Mayur Gupta, the Chief Marketing Officer of Kraken, expressed excitement about the collaboration and the potential to educate more people about the true value of cryptocurrency.
“We’re proud to partner with such a distinguished football club, which equally recognizes that success requires a meticulous focus on its processes. We’ve put in nearly 13 years to become one of the most trusted crypto platforms, and we look forward to collaborating with Atlético de Madrid to educate more people about the true potential and value of crypto.”
Oscar Mayo, Atlético de Madrid’s Chief Revenue and Operating Officer, sees Kraken as the ideal partner to help the club enhance its innovation and technology efforts, ensuring that fans enjoy a digital experience beyond matchdays at the stadium.
With a history of 33 titles in 121 years, Atlético de Madrid ranks as Spain’s fourth-most successful football team, following FC Barcelona in the second spot with 99 titles. In the past, FC Barcelona also entered the crypto space by partnering with WhiteBIT and making it their official cryptocurrency exchange partner until June 2025.
Kraken’s Impact Beyond Football
Kraken’s foray into the sports world isn’t limited to football. Last year, the company made headlines by partnering with Williams Racing, a popular Formula 1 team. This partnership led to Kraken’s logo being displayed on the team’s cars driven by Alex Albon and Logan Sargeant, as well as on the drivers’ clothing. Other notable cryptocurrency exchanges that have established a presence in sports include Crypto.com, which became the official partner of the Miami Grand Prix in 2022, and FTX, which previously partnered with Mercedes before the platform’s collapse in November 2021.
Hot Take: Cryptocurrency and Sports Join Forces 🚴♂️
As the worlds of cryptocurrency and sports continue to intertwine, partnerships like the one between Kraken and Atlético de Madrid highlight the growing significance of crypto in mainstream industries. The collaborative efforts aim to drive innovation, enhance fan experiences, and educate a broader audience about the benefits of cryptocurrency. Stay tuned for more exciting developments at the intersection of cryptocurrency and sports! 🏟️
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