Crypto Reader: Threads Surpass 175 Million Users Globally
Threads, the social media platform by Meta, has garnered over 175 million monthly active users worldwide, with India standing out as one of the most engaged countries on the platform. This milestone comes nearly a year after Threads was introduced as a competitor to Twitter. Meta CEO Mark Zuckerberg emphasized the platform’s role in providing a space for individuals to express their thoughts and ideas, highlighting India’s significant contribution to Threads’ global user base.
Key Highlights of Threads’ Success
– India’s active participation on Threads in discussions related to films, TV shows, celebrities, and sports.
– Creation of 50 million topic tags on Threads globally.
– Cricketers, both current and former, along with experts and international players, contributing to cricket conversations on the platform.
– Events like the T20 Cricket World Cup, IPL, and Women’s Premier League 2024 sparking engaging discussions on Threads.
– Over 200 creators sharing updates on the IPL season on Threads.
Threads’ Journey and User Engagement
Threads witnessed a rapid growth spurt with 100 million sign-ups within the first week of its launch in July 2023. However, industry analysts noted a subsequent decline in user engagement metrics, indicating a shift in user preferences or market dynamics.
Hot Take: Threads Continues to Thrive with Global User Base
As Threads surpasses the 175 million user mark globally, the platform remains a vibrant space for diverse discussions and interactions. With India emerging as a key contributor to Threads’ popularity, the platform’s unique appeal lies in its ability to connect individuals worldwide through shared interests and conversations.
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