Donald Trump Explores Fresh Revenue Stream from Legal Issues with “Mugshot” NFT Release

Donald Trump Explores Fresh Revenue Stream from Legal Issues with "Mugshot" NFT Release


Trump Releases “Mugshot Edition” NFT Trading Cards

Former President Donald Trump has entered the world of NFTs with his latest collection, the “Mugshot Edition.” These digital trading cards, priced at $99 each, feature Trump’s mugshot taken during his indictment in Georgia in August 2022.

Key Points

  • Trump is selling “Mugshot Edition” NFT trading cards for $99 each
  • Purchasing 47 or more cards enters buyers into a raffle to have dinner with Trump and receive a physical card with a piece of his mugshot suit
  • Previous Trump NFT drops have offered chances to meet with him as incentives
  • Trading volume for Trump’s previous NFT drop increased over 200% with the new offering
  • A total of 2,024 physical cards with pieces of the mugshot suit are available

This marks Trump’s third NFT collection, although he does not own the NFT company selling them. Instead, he licenses his name and image to the cards. Previous drops have included opportunities to video chat with Trump or attend events at Mar-a-Lago.

The Bold Hooks of the Mugshot NFTs

The mugshot NFTs offer select buyers not only access to Trump but also pieces of memorabilia from his arrest warrant and indictment. Buying 47 or more NFTs enters buyers into a raffle for dinner at Mar-a-Lago and a physical card with part of Trump’s mugshot suit. In total, 2,024 physical cards embedded with fabric fragments will be produced. Collectors who purchase 100 NFTs gain entry to a pre-dinner reception with Trump, while over 100 cards earn collectors an additional physical card with a piece of Trump’s mugshot tie. The collection also features unique “one-of-one” cards and hand-signed ones.

Impact on Existing Trump NFT Prices

The announcement of the mugshot drop quickly affected the prices of existing Trump NFTs. Trading volumes for his previous card series spiked over 200% within 24 hours. Prices on earlier cards initially dropped nearly in half before rebounding.

Launching Amidst Legal Probes and Presidential Bid

The release of the mugshot NFTs coincides with Trump’s third bid for the U.S. presidency in 2024. The collection aims to capitalize on supporter sentiment and the ongoing media attention surrounding Trump’s legal troubles. In addition to racketeering charges in Georgia, he faces numerous lawsuits and investigations related to financial misconduct and election interference in multiple states.

Trump’s Relationship with Cryptocurrencies

In 2021, Trump criticized cryptocurrencies for facilitating “unlawful behavior.” However, licensing his image and name for NFTs has proven profitable, with government ethics documents showing he has earned millions from the endeavor and holds crypto assets himself.

Hot Take: Trump Explores New Revenue Streams Through NFTs

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Former President Donald Trump continues to explore new revenue streams by leveraging his fame and divisive public persona. The release of the “Mugshot Edition” NFT trading cards demonstrates his ability to monetize his image and capitalize on his base’s willingness to engage with his messaging and mystique.

Donald Trump Explores Fresh Revenue Stream from Legal Issues with "Mugshot" NFT Release
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