Recent Developments: Elon Musk’s Overhaul of X
Elon Musk, the dynamic entrepreneur behind X (formerly known as Twitter), is planning a significant overhaul of the platform. This time, the focus is on how news articles are displayed on the service.
Main Breakdowns:
- X is stripping out the headline and text from tweets with news article links.
- Only the article’s lead image will be showcased, saving vertical pixel space and curbing clickbait issues.
- Users and publishers will have to manually input their text accompanying links, otherwise, the tweet will appear as an image with only an overlaid URL.
- Musk’s vision is to reduce the vertical height of tweets and discourage clickbait content.
- Advertisers are having a tough time with X, with several firms suspending their advertising due to placement next to controversial content.
Advertisers Having a Tough Time With Elon Musk and Twitter X
The platform’s relationship with advertisers is under scrutiny, as brands found their ads placed next to controversial content. X Corp. CEO Linda Yaccarino has addressed concerns by emphasizing her commitment to brand safety and flagging potentially harmful content.
Twitter / X Corp. CEO Linda Yaccarino says she has ‘autonomy’ under Elon Musk
The “Card” format used to display articles on X was essential when the character limit was 140. With the current premium version allowing up to 25,000 characters, there is ample opportunity for detailed context surrounding shared articles. Musk urges journalists to leverage the platform for richer content.
Hot Take: Musk’s Bold Changes to Transform X
Elon Musk’s latest overhaul of X demonstrates his unconventional approach and vision for the platform. By curbing clickbait and reducing the vertical height of tweets, Musk aims to showcase more content within a user’s visible timeline. However, these changes have faced criticism and advertisers are concerned about brand safety. It remains to be seen how these changes will impact the platform’s future.
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