NFLPA and Upland Partnership
Upland, the web3 metaverse SuperApp, has teamed up with the NFL Players Association (NFLPA) through OneTeam Partners to launch its third year featuring officially licensed NFL player collections. As part of this collaboration, Upland introduces new NFLPA Bundle types, including the Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles. These bundles will contain season-specific digital collections that enhance the web3 experience and allow users to amass digital memorabilia of NFL players.
The gamified design of Upland enables users to participate in competitions to elevate their fan scores and gain ownership of NFLPA memorable moments, iconic performances, and virtual stadium visits within the metaverse. This partnership aims to deepen connections between fans and their favorite players while offering engaging digital fan experiences in Upland’s virtual world.
Upland Onboards Sports Enthusiasts
The NFLPA represents more than 2,000 active players in the United States through its gaming division, OneTeam Partners. Upland’s immersive experience allows sports enthusiasts to relive their passion in the metaverse through events, contests, and challenges. With its accessibility on Google Play, App Stores, and the web, Upland aims to attract millions of sports fans worldwide to participate in the digital football experience.
Hot Take: Upland and NFLPA Collaborate for Enhanced Fan Engagement
Upland’s partnership with the NFL Players Association through OneTeam Partners brings officially licensed NFL player collections to the blockchain-based game. This collaboration introduces new bundle types that offer season-specific digital collections and enhance user engagement through gamified elements. By participating in competitions and activities within Upland’s metaverse, fans can deepen their connections with their favorite players and own digital memorabilia. This partnership not only provides exciting digital fan experiences but also positions Upland to attract millions of sports enthusiasts from around the world. With its immersive experience and accessibility across various platforms, Upland is set to revolutionize the way fans engage with football in the digital realm.
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