Ethereum Game Cross the Ages Collaborates with Ubisoft to Introduce Watch Dogs NFT Cards
Ethereum NFT card game Cross The Ages is partnering with Ubisoft and the Watch Dogs gaming franchise to release a new card collection. The collaboration will feature Watch Dogs characters in the continent of Artellium, a new map collection in Cross The Ages. The announcement was made on Twitter, accompanied by an official trailer for the expansion.
The trailer showcases Aiden Pearce, the protagonist from the Watch Dogs franchise, which is an open-world GTA-style action adventure series that was first released in 2014. Cross The Ages is an NFT card-battling game that utilizes NFTs minted on Ethereum scaling solution Immutable X.
Beyond NFTโs: Ubisoftโs Path To Adoption
Ubisoftโs involvement with Cross The Ages began as a strategic investment when the company participated in a $12 million investment round in March 2022. Square Enix, the publisher of Kingdom Hearts, also became a strategic investor in the game later that year.
In addition to this collaboration, Ubisoft is preparing to release its first in-house NFT title called Champions Tactics: Grimoria Chronicles. This multiplayer turn-based RPG was teased with an event in December where early supporters had the opportunity to mint playable Ethereum-based avatars/figurines.
Ubisoft has shown interest in blockchain technology for several years. In 2018, it showcased an in-development blockchain game called Hashcraft at a crypto gaming convention. The companyโs Strategic Innovation Lab also partnered with Sorare on a playable NFT fantasy football experiment called OneShot League. Furthermore, Ubisoft experimented with NFTs from its popular Rabbids franchise.
Ubisoft previously launched NFTs through its NFT platform, Ubisoft Quartz, for Ghost Recon: Breakpoint in 2021. The platform is built on Tezos, and the company has expressed its intention to release more NFTs for its franchises through this platform.
Ubisoftโs commitment to blockchain technology is evident in its support and investment in crypto gaming startups. The companyโs Entrepreneurs Lab accelerator program has provided assistance to projects like Axie Infinity. In 2023, blockchain games accounted for 34% of Dapp activities and attracted 1.1 million active users daily, according to a report by DappRadar.
Hot Take: Embracing NFTs in Gaming
The collaboration between Cross The Ages and Ubisoft marks another step towards mainstream adoption of NFTs in the gaming industry. By introducing Watch Dogs NFT cards, the game offers players a unique opportunity to collect and trade digital assets featuring popular characters from a well-known franchise.
This partnership showcases Ubisoftโs dedication to exploring the potential of blockchain technology and NFTs. With the upcoming release of Champions Tactics: Grimoria Chronicles, Ubisoft is further integrating NFTs into its gaming ecosystem.
As more major players like Ubisoft embrace NFTs, it is likely that we will see increased adoption and innovation in the intersection of blockchain technology and gaming. The use of NFTs in gaming allows for true ownership and provable scarcity of digital assets, providing new opportunities for creators and players alike.
With the rapid growth of blockchain games and the increasing interest from both developers and players, the future of NFTs in gaming looks promising. As the technology continues to evolve, we can expect more collaborations between established gaming companies and blockchain projects, leading to exciting developments in the industry.
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