Etihad Airways Releases New NFT Collection with Exclusive Benefits
United Arab Emirates national airline, Etihad Airways, is launching a new 300-edition expansion to its EY-ZERO1 non-fungible token (NFT) collection. Holders of these NFTs will enjoy a range of exclusive benefits, including Etihad Guest Silver Tier Status, priority check-in, lounge access, and the ability to earn Etihad miles by staking their assets. The new NFTs are designed to resemble the Boeing 787 Dreamliner from the “Mission: Impossible – Dead Reckoning Part One” movie.
Key points:
– Expansion: Etihad Airways is adding 300 new editions to its EY-ZERO1 NFT collection, which is based on the Polygon blockchain.
– Exclusive benefits: NFT holders will receive a 12-month Etihad Guest Silver Tier Status, priority check-in, a 25% boost in earning Etihad Guest Miles, lounge access at Abu Dhabi International airport, membership to the Etihad: Virtual Club, fast-track to Gold Tier status, and a customized Etihad membership card.
– Staking for miles: In September, Etihad plans to launch its Web3 loyalty program called “Horizon Club” and introduce a staking-for-miles program. NFT holders can lock up their assets to earn Etihad Guest Miles, which can be redeemed for flights, upgrades, and other perks.
– Collaboration: The new NFTs were created in partnership with asset tokenization firm Arcube, which is Etihad Airways’ official Web3 partner. Crossmint, an infrastructure firm, is facilitating cryptocurrency and credit card payments.
– Industry trend: Etihad Airways follows the trend of airlines embracing blockchain technology and NFTs. Other airlines, such as Flybondi and All Nippon Airways, have also launched NFT initiatives to enhance their loyalty programs and offer unique experiences to customers.
Hot Take
Etihad Airways’ expansion of its NFT collection demonstrates the increasing integration of blockchain technology in the airline industry. By offering exclusive benefits and the opportunity to earn miles through staking NFTs, Etihad is tapping into the growing interest in Web3 loyalty programs. This move not only provides added value to NFT holders but also showcases the airline’s forward-thinking approach to customer engagement and innovation. As more airlines explore the potential of blockchain and NFTs, we can expect to see further advancements in loyalty programs and personalized travel experiences in the future.
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