EY-ZERO1 NFT Collection: New Release Offers Exclusive Benefits for Holders
Etihad Airways is set to launch a 300-edition expansion to its EY-ZERO1 non-fungible token (NFT) collection on Aug. 1. The new release includes a range of benefits for NFT holders, such as Etihad Guest Silver Tier Status, priority check-in, lounge access, and the ability to earn miles by staking their assets. The collection features 3D aircraft models, with the latest edition resembling the Boeing 787 Dreamliner from the movie “Mission: Impossible – Dead Reckoning Part One”. Holders of the original EY-ZERO1 collection were offered perks like Etihad Silver Tier status and access to a special event. The new NFT collection expands the rewards, including a 12-month Etihad Guest Silver Tier Status, boosted earning of Etihad Guest Miles, and lounge access at Abu Dhabi International Airport.
Etihad Virtual Club and Horizon Club: Future Plans for Etihad Airways
In September, Etihad plans to launch its web3 loyalty program called the “Horizon Club”. This program allows NFT holders to lock up their assets and earn Etihad Guest Miles, which can be redeemed for flights, upgrades, and other perks. Additionally, holders will gain membership to the Etihad Virtual Club, which offers a fast track upgrade to Gold Tier status and a customized Etihad membership card. The NFTs were developed in partnership with asset tokenization firm Arcube and payments can be made using cryptocurrency or credit card through Crossmint infrastructure.
Blockchain and NFT Adoption in the Aviation Industry
Etihad Airways is not the only airline exploring the potential of blockchain and NFT technology. European airlines like Lufthansa and Eurowings have also considered web3 integrations. Japan’s largest airline group, All Nippon Airways (ANA), has even launched an NFT marketplace and plans to create a metaverse travel experience. It is clear that the aviation industry is recognizing the opportunities and benefits that these technologies can offer to enhance customer experiences and loyalty.
Hot Take: Etihad Airways Enhances NFT Collection with Exclusive Benefits for Holders
Etihad Airways’ expansion of its EY-ZERO1 NFT collection demonstrates the company’s commitment to embracing blockchain and NFT technology to provide unique benefits and experiences to its customers. By offering perks like Silver Tier status, priority check-in, and boosted earning of Guest Miles, Etihad is creating added value for NFT holders. The launch of the Horizon Club loyalty program further solidifies Etihad’s dedication to integrating web3 solutions into its operations. This move sets Etihad Airways apart as an industry leader in leveraging innovative technologies to enhance customer loyalty and engagement.
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