FIFA to Launch NFT Collection for 2023 Club World Cup
The Fédération Internationale de Football Association (FIFA) will introduce its own collection of nonfungible tokens (NFTs) in anticipation of the 2023 Club World Cup in Saudi Arabia. The NFT collection, developed in collaboration with blockchain firm Modex, will debut on December 15 and will include the opportunity to win tickets to the FIFA World Cup 2026 final. Additionally, a total of 900 other digital collectibles will be released on the Polygon network and OpenSea this month, featuring memorable moments from the ongoing tournament and digital versions of memorabilia.
FIFA+ Collect Platform
The NFTs will be available on FIFA’s platform called FIFA+ Collect, which was launched in September 2022 and is powered by Algorand. Since its inception, the platform has facilitated 11 NFT drops, with over 900,000 digital collectibles minted and more than 16,000 holders. The platform has generated $2.4 million in trading volume across primary and secondary NFT markets.
Modex CEO’s Statement
Francesco Abbate, CEO of Modex, expressed his excitement about supporting FIFA’s goal of enhancing fan engagement through digital collectibles. He emphasized that these collectibles provide fans with new ways to interact with their favorite players, teams, and the game they love.
Hot Take: FIFA Embraces NFTs to Boost Fan Engagement
FIFA’s decision to launch an NFT collection for the upcoming Club World Cup demonstrates its commitment to embracing emerging technologies to enhance fan engagement. By leveraging blockchain technology and partnering with Modex, FIFA aims to provide fans with unique digital collectibles that capture memorable moments from the tournament. The inclusion of the chance to win tickets to the FIFA World Cup 2026 final adds an exciting element to the NFT collection. As NFTs continue to gain popularity in the sports industry, FIFA’s move sets a precedent for other organizations to explore similar initiatives, further integrating digital assets into the fan experience.
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