Exciting Upgrade in the World of Blockchain and Media
Fox Corporation recently made a groundbreaking announcement regarding the upgrade of its Verify Beta. The upgrade involves a shift to a dedicated zero-knowledge (ZK) blockchain using Polygon (MATIC)’s Chain Development Kit (CDK). With this move, Fox Corporation becomes the first enterprise to launch a ZK-powered Ethereum Layer 2 (L2), as per Polygon Technology.
TIME Partnership: A Milestone in Media
TIME will play a pivotal role as the first external media company to utilize the Verify protocol for content licensing and verification. This partnership is focused on creating a technical, cryptographic bridge to AI platforms, thereby paving the way for new commercial opportunities for publishers.
Revolutionizing Content Registration and Verification
- The Verify protocol, developed by Fox Corporation’s Emerging Technology team with support from Gelato, aims to authenticate the origin of registered media.
- More than 106,000 articles and 300,000 content pieces have already been registered on the beta version, initially constructed on Polygon PoS.
- End users will have the ability to verify the content’s origin through the open protocol, as demonstrated on the beta application, verify.fox.
- The Verify team plans to release open-source smart contracts, enabling publishers of all sizes to license their content to AI companies.
Enhanced Capacity and Expanded Adoption
This transition to a dedicated ZK chain is poised to boost the capacity for on-chain content registration, eradicating resource competition on Polygon PoS. The focus of this upgrade will primarily be on content attestation and provenance, thereby enhancing the overall efficiency of the Verify protocol.
- The Verify protocol, being open source, welcomes developers to contribute or fork the available source code on GitHub.
- Initially developed internally by Fox’s Emerging Technology team, the protocol will now harness Gelato to implement the dedicated chain utilizing Polygon CDK.
Paving the Way for the Future
- Looking ahead, Verify may establish connections to the AggLayer, becoming part of a horizontally scalable network of interoperable chains for seamless cross-chain message passing.
- This could further amplify the protocol’s functionalities and integration with other blockchain ecosystems.
Expanding Horizons
Since its inception, Fox Corporation’s closed beta of Verify has witnessed significant traction, with over 300,000 content pieces signed to Verify from various Fox-related brands. These include Fox News, Fox Business, Fox Sports, and Fox TV affiliates. With TIME onboard as the primary external publisher, the platform is gearing up for expansion and increased utility.
For further details, you can visit the official Polygon Technology blog.
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