Fox Corporation Partners with Polygon to Launch Verify
Fox Corporation has teamed up with Polygon Labs to introduce Verify, a new system that utilizes blockchain technology to ensure the authenticity of media content in the era of AI and deepfakes. Verify, an open-source protocol built on Polygon PoS, allows publishers to register content and prove its origin. Each piece of content is cryptographically signed on the blockchain, enabling consumers to identify trusted sources using the Verify Tool. Fox Corp launched a closed beta of Verify during the first Fox News GOP debate, with 89,000 pieces of content from various Fox networks already signed to the system.
Addressing Challenges in Authenticating AI-Generated Content
The increasing use of AI technology has resulted in the proliferation of AI-generated content, including articles, audio, and images. This has posed challenges in verifying the authenticity of such content. To tackle this issue, researchers at Polygon Labs have been developing a blockchain infrastructure that enables transparent verification of the integrity of AI-generated content. Verify was developed by the Fox Technology team and is built on Polygon PoS due to its fast, easy, and affordable transactions.
Open-Source Verification System for Individuals and Corporations
Polygon’s Verify is an open-source protocol that offers individuals and corporations the ability to verify the validity of content. It establishes a technical bridge between media companies and AI platforms and creates new commercial opportunities for content owners through smart contracts. With Verify, readers can be confident that an article or image originated from a trusted source. The system leverages blockchain technology to provide transparency and prove the history and origin of registered media.
Hot Take: Fox Corporation Leverages Polygon Blockchain for Media Provenance
Fox Corporation’s partnership with Polygon Labs to launch Verify demonstrates the growing importance of blockchain technology in verifying the authenticity of media content. The proliferation of AI-generated content has raised concerns about the integrity of information in the digital age. Verify, built on Polygon PoS, allows publishers to register content and consumers to identify trusted sources using the Verify Tool. The open-source protocol creates new commercial opportunities for content owners and establishes a technical bridge between media companies and AI platforms. With Verify, readers can have confidence in the origin and history of registered media, ensuring transparency and trust in an era of AI and deepfakes.
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