Fox Corporation Launches Blockchain-Based Platform Verify
Fox Corporation, the media corporation behind brands like Fox News and Fox Sports, has introduced a blockchain-based platform called Verify. This platform will handle content licensing deals with AI firms and track the usage of Fox Corporation’s intellectual property by cryptographically signing the media in a database.
Verify was developed in collaboration with software development firm Polygon Labs. According to Polygon Labs, distinguishing truth from lies in the age of AI-generated media is challenging. Verify aims to address this issue by providing provenance and authenticity for content.
As of January 8th, Verify has entered its public beta phase. Any media company can register content and grant usage rights to AI platforms through this tool. The platform has already accumulated 89,000 pieces of content across Fox Corporation’s brands.
About the Author
MK Manoylov has been a reporter for The Block since 2020. With a graduate degree from New York University’s Science, Health and Environmental Reporting Program (SHERP), MK has covered various crypto news topics and has a particular interest in NFTs, metaverse, web3 gaming, funding, crime, hack, and crypto ecosystem stories.
Hot Take: Fox Corporation’s Verify Aims to Tackle Misinformation Through Blockchain
Fox Corporation’s launch of the blockchain-based platform Verify demonstrates its commitment to addressing the challenge of distinguishing truth from lies in an era of AI-generated media. By collaborating with Polygon Labs, Fox Corporation aims to provide provenance and authenticity for content by cryptographically signing it on the Polygon PoS blockchain. This move signifies the increasing importance of verifying content from trusted sources. With its public beta launch, Verify offers media companies the ability to register their content and grant usage rights to AI platforms. As misinformation continues to be a pressing issue, Fox Corporation’s Verify platform is a step towards enhancing content verification and combating fake news.
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