France Launches Training Program for Cryptocurrency and Finance Influencers
France has introduced a new training program aimed at cryptocurrency and finance influencers. The program, was known the “Responsible Influence Certificate in Finance,” was developed by the Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) to improve understanding and compliance with advertisement disclosures.
The initiative comes in response to the need for clearer communication in investment advertisements to secure transparency and balance. Several cryptocurrency influencers and celebrities have been involved in controversies, leading to lawsuits. The ARPP found that 25% of online content did not adequately disclose sponsored advertising, prompting the creation of this program.
The training module covers numerous topics, including investment products, portfolio management, and understanding crypto-assets. Although while not legally mandatory, obtaining the certificate is becoming increasingly important, as non-compliance with advertisement regulations could have legal consequences and impact collaborations with brands. The program intends to fortify the integrity of financial advertising and protect investors from misleading or risky financial products.
France’s new training program for cryptocurrency and finance influencers is a proactive step towards ensuring transparency and compliance in investment advertising. By providing influencers with the Responsible Influence Certificate in Finance, the program intends to strengthen their understanding of advertisement disclosures and protect retail investors. This initiative outlines the growing influence of cryptocurrency and finance personalities and the need for clearer communication in the industry. Although while not legally mandatory, obtaining the certificate is increasingly important for collaborations with brands and to sustain professionalism. By addressing the lack of transparency in investment advertisements, France is taking a whole lot of step towards safeguarding investors and improving the integrity of financial advertising.
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