Focus on Value Delivery
Jenny Johnson, the CEO of Franklin Templeton, has taken over the official X account of the firm. She emphasizes that her current focus is to deliver better outcomes to the company’s customers. Franklin Templeton’s $2.6 trillion Asset Under Management (AUM) is a result of its 75-year focus on innovation.
Johnson sees the spot Bitcoin ETF approval from the SEC as the next phase in the company’s evolution. The U.S securities regulator recently greenlighted 11 spot Bitcoin ETF filings, including that of Franklin Templeton, after an 11-year wait for the product.
In a tweet, Johnson expressed her excitement about the week’s event and stated her commitment to delivering better outcomes to clients:
2/ But what I’m *actually* laser-focused on is delivering better outcomes to our clients. We’ve been focused on innovation for over 75 years resulting in $1.6T in AUM, and this disruption is the next step in our evolution.
— Franklin Templeton (@FTI_US) January 12, 2024
She also sees this move as a way to connect institutional investors with new opportunities in blockchain and Web3.0.
To support their focus on blockchain and Web3.0, Franklin Templeton has created a dedicated digital asset team comprising experienced developers. They are actively involved in early-stage Web3 venture investing and managing liquid token portfolios.
Franklin Templeton Positions for Stiff Competition
Franklin Templeton has emerged as the ETF provider with the lowest Bitcoin ETF fees. They have reduced their annual BTC ETF fees from 0.29% to 0.19% following a filing on January 12. Additionally, they have introduced a waiver fee for the next six months after receiving SEC approval for their physically-backed offering.
By positioning themselves with low fees and competitive offerings, Franklin Templeton is becoming a strong competitor for leading investment asset management firms such as BlackRock, Grayscale Investments, and ARK 21Shares.
Hot Take: Franklin Templeton Takes a Leap with Bitcoin ETF
The CEO of Franklin Templeton, Jenny Johnson, has expressed her excitement about the recent approval of spot Bitcoin ETFs by the SEC. She believes this is a disruptive move that aligns with the company’s focus on innovation and delivering better outcomes to clients. By taking over the official X account of the firm, Johnson aims to connect institutional investors with blockchain and Web3.0 opportunities. With their dedicated digital asset team and reduced fees, Franklin Templeton is positioning itself as a strong competitor in the ETF market, ready to take on industry giants like BlackRock and Grayscale Investments.
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