Coinbase has announced that it will establish its base of operations in Germany as a Talent Hub to expand its product offerings in Europe. This move is part of Coinbase’s international market strategy, “Go Broad, Go Deep,” which aims for global crypto acceptance. Germany will serve as the starting point for Coinbase’s expansion across Europe, with plans to cover other countries such as Ireland, the Netherlands, Spain, and Italy.
Coinbase already holds a cryptocurrency license in Germany, making it the first crypto company to operate in cryptocurrency trading and custody in the country. The company has experienced significant growth in its German operations since obtaining the license and aims to integrate its German subsidiary in the search for local talent in the cryptocurrency industry.
Germany is the second-largest crypto market for Coinbase, with more than 6 percent of the population investing in cryptocurrencies. The country accounts for 10.3 percent of all European blockchain transactions. Nana Murugesan, VP of International and Business Development at Coinbase, sees Germany as a natural choice for their regional talent hub due to the increasing number of talented developers in the region.
Coinbase also hopes to use the upcoming G20 meeting in Brazil as an opportunity to push for unified regulation in the cryptocurrency industry. Their “Go Broad, Go Deep” strategy focuses on 24 countries, including G20 members, Hong Kong, Switzerland, UAE, and Singapore. The goal is to highlight how countries are competing to become crypto hubs and benefit from serving digital asset holders worldwide.
Overall, Coinbase’s decision to establish a Talent Hub in Germany reflects its commitment to expanding its presence and product offerings throughout Europe while tapping into the country’s pool of local talent.
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