Google Updates Crypto Ads Policy, Provides Clear Guidelines for Blockchain Games

Google Updates Crypto Ads Policy, Provides Clear Guidelines for Blockchain Games


Cryptocurrency Ad Policy Update Allows NFT Ads

Google, the dominant search engine, has made revisions to its advertising policy regarding digital currencies. The updated policy now permits advertisements for blockchain-based non-fungible tokens (NFTs), as long as they meet specific requirements and refrain from promoting gambling-related content.

The revised policy allows advertisers of NFT games to encourage their products and services, including the purchase of in-game items such as virtual apparel, weapons, and armor. These items can expand the user’s experience within the game.

Starting from September 15, 2023, advertisers can encourage NFT games that don’t involve gambling-related content.

Nonetheless, Google will still enforce its prohibition on game ads that involve wagering or staking NFTs to gain  digital currencies or other NFTs. Simulated casino games that reward NFTs will remain banned, and ads promoting NFT-integrated “real money gambling” are likewise not allowed.

READ NOW
Unlocking Over $200 Million in Tokens: AXS, OP, and APT Revealed

Google’s Evolution in Cryptocurrency Advertising

In 2018, Google banned all crypto-related advertising on its online platforms due to concerns about probable harm to consumers. The company’s director of sustainable ads, Scott Spencer, remarked on the need for extreme caution when dealing with cryptocurrencies.

Nonetheless, in 2021, Google partially lifted the ban, allowing advertisers of ” digital currency exchanges and wallets targeting the United States” to advertise, provided they meet certain regulatory requirements. This recent update reflects the growing popularity of NFT gaming and the increased investment in development and esports.

READ NOW
Uncertainty Mounts as Co-Founder’s Arrest Causes OX Token Value to Plummet

Advertisers promoting NFT-related gaming must comply with the Gambling and games policy and obtain the necessary Google Ads certification. They are likewise required to adhere to local laws applicable to their target regions. Violations of the policy will result in a warning before probable account suspension.

Hot Take: NFT Ads Open New Opportunities for Cryptocurrency and Gaming

The decision by Google to allow NFT ads signifies a whole lot of shift in its stance towards digital currencies. This policy update provides a platform for NFT gaming advertisers to reach a wider audience and capitalize on the growing interest in blockchain-based experiences. As the NFT market continues  to expand, we can expect more innovative applications of this technology in the gaming industry.

READ NOW
ProShares to Introduce Initial Ether ETF and Mixed Cryptocurrency Portfolios
Author – Contributor at | Website

Wyatt Newson emerges as a luminary seamlessly interweaving the roles of crypto analyst, dedicated researcher, and editorial virtuoso. Within the dynamic canvas of digital currencies, Wyatt’s insights resonate like vibrant brushstrokes, capturing the attention of curious minds across diverse landscapes. His ability to untangle intricate threads of crypto intricacies harmonizes effortlessly with his editorial mastery, transmuting complexity into a compelling narrative of comprehension.

READ NOW
Bitcoin Price Forecast: BTC Surpasses $26,800 – What is its Potential Peak?
Read Disclaimer
This page is simply meant to provide information. It does not constitute a direct offer to purchase or sell, a solicitation of an offer to buy or sell, or a suggestion or endorsement of any goods, services, or businesses. Lolacoin.org does not offer accounting, tax, or legal advice. When using or relying on any of the products, services, or content described in this article, neither the firm nor the author is liable, directly or indirectly, for any harm or loss that may result. Read more at Important Disclaimers and at Risk Disclaimers.




Follow us

Latest Crypto News

Share via
Share via
Send this to a friend