Cryptocurrency Ad Policy Update Allows NFT Ads
Google, the dominant search engine, has made revisions to its advertising policy regarding digitalย currencies. The updated policy now permits advertisements for blockchain-based non-fungible tokens (NFTs), as long as they meet specific requirements and refrain from promoting gambling-related content.
The revised policy allows advertisers of NFT games to encourage their products and services, including the purchase of in-game items such as virtual apparel, weapons, and armor. These items can expandย the userโs experience within the game.
Starting from September 15, 2023, advertisers can encourage NFT games that donโt involve gambling-related content.
Nonetheless, Google will still enforce its prohibition on game ads that involve wagering or staking NFTs toย gainย digitalย currencies or other NFTs. Simulated casino games that reward NFTs will remain banned, and ads promoting NFT-integrated โreal money gamblingโ are likewise not allowed.
Googleโs Evolution in Cryptocurrency Advertising
In 2018, Google banned all crypto-related advertising on its online platforms due to concerns about probable harm to consumers. The companyโs director of sustainable ads, Scott Spencer, remarked on the need for extreme caution when dealing with cryptocurrencies.
Nonetheless, in 2021, Google partially lifted the ban, allowing advertisers of โ digitalย currency exchanges and wallets targeting the United Statesโ to advertise, provided they meet certain regulatory requirements. This recent update reflects the growing popularity of NFT gaming and the increased investment in development and esports.
Advertisers promoting NFT-related gaming must comply with the Gambling and games policy and obtain the necessary Google Ads certification. They are likewise required to adhere to local laws applicable to their target regions. Violations of the policy will result in a warning before probable account suspension.
Hot Take: NFT Ads Open New Opportunities for Cryptocurrency and Gaming
The decision by Google to allow NFT ads signifies a wholeย lotย of shift in its stance towards digitalย currencies. This policy update provides a platform for NFT gaming advertisers to reach a wider audience and capitalize on the growing interest in blockchain-based experiences. As the NFT market continuesย to expand, we can expect more innovative applications of this technology in the gaming industry.
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