Google Updates Policy for Crypto Advertisements
Google has recently released an updated policy for cryptocurrency-related advertisements, granting advertisers the opportunity to promote blockchain video games that utilize Non-Fungible Tokens (NFTs). While this is a positive step towards embracing the potential of blockchain and NFT games, Google has also imposed certain restrictions on gambling-related crypto games and games offering token staking rewards.
This policy update, set to take effect on September 15, demonstrates Google’s commitment to establishing an open but regulated approach to blockchain and NFT games. Advertisements can be created for games that offer NFTs as in-game cosmetics, weapons, or other items.
However, it should be noted that any crypto or NFT game where players can stake or wager NFTs in exchange for real-world value, including NFTs themselves, are not allowed to advertise on Google. Additionally, social casino games that provide users with NFTs and real-money gambling games are also prohibited from purchasing ads.
Furthermore, Google’s new crypto ads policy explicitly disallows games that allow users to lock up their crypto or NFTs for earning crypto over time. Any elements resembling gambling will face additional restrictions and require gambling licenses or certification through Google’s gambling application.
Hot Take: Google’s Distinction Between NFTs in Gaming and Gambling
Google’s latest policy update is a clear indication of their recognition of the distinction between NFTs representing in-game items that enhance gameplay and NFTs that facilitate gambling mechanics for players. This aligns with their previously published rules for the Google Play Store, wherein Android developers are allowed to incorporate NFTs into their games as long as gambling mechanics are not involved. The prohibition of selling NFT “bundles” via gacha or loot box-style mechanics further emphasizes Google’s commitment to responsible gaming practices.
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