HELLO Labs Reveals Innovative Distribution Strategy for Killer Whales Series
Dubai-based Web 3.0 entertainment company, HELLO Labs, has announced a unique distribution strategy for its highly anticipated TV series, ‘Killer Whales.’ The strategy involves a dual approach, combining Web 3.0 and Web 2.0 premieres to engage a global audience.
Web 3.0 Premiere on HELLO TV – Exclusive Access with HELLO Token
The distribution plan begins with a Web 3.0 premiere on HELLO Labs’ new streaming platform, HELLO TV. Starting from February 8, viewers will have the exclusive opportunity to purchase episodes using the HELLO token. Each week, a new episode will be released for five consecutive weeks to build excitement among the audience. This approach specifically targets blockchain and cryptocurrency enthusiasts.
Web 2.0 Premiere – Reaching Mainstream Streaming Platforms
After the Web 3.0 premiere, ‘Killer Whales’ will be available on mainstream streaming platforms from March 14, 2024. The specific platforms will be gradually revealed leading up to the release date. HELLO Labs has partnered with industry giants like CoinMarketCap and Hacken to maximize the marketing campaign’s impact and target individual consumer bases effectively.
Dual-Campaign Approach – Targeting Crypto Enthusiasts and Mainstream Audiences
The Web 3.0 strategy aims to engage crypto-savvy viewers through campaigns featuring the show’s judges and collaborations with reputable crypto publications. On the other hand, the mainstream Web 2.0 campaign will target a broader demographic through traditional advertising channels such as billboards in key locations like Los Angeles, New York, and London, as well as social media campaigns on platforms like TikTok, YouTube, and Instagram.
About HELLO Labs
HELLO Labs is a leading Web 3.0 entertainment company known for delivering innovative and engaging entertainment experiences. With a focus on pushing boundaries and embracing emerging technologies, HELLO Labs continues to redefine the entertainment landscape.
About Killer Whales
‘Killer Whales’ is a Web 3.0 TV series that aims to welcome the next 500 million people into the blockchain space. Similar to popular shows like Shark Tank and Dragon’s Den, ‘Killer Whales’ focuses on transparency, fact-driven feedback, and easily understandable topics.
Contact
Sander Görtjes, CEO of HELLO Labs
Hot Take: HELLO Labs Revolutionizes TV Distribution with Web 3.0 Strategy
Dubai-based entertainment company, HELLO Labs, is set to revolutionize TV distribution with its innovative strategy for the highly anticipated series ‘Killer Whales.’ By combining Web 3.0 and Web 2.0 premieres, HELLO Labs aims to engage both crypto enthusiasts and mainstream audiences. The Web 3.0 premiere on HELLO TV offers exclusive access with the use of the HELLO token, catering specifically to blockchain and cryptocurrency enthusiasts. Following this, ‘Killer Whales’ will make its way to mainstream streaming platforms. With strategic partnerships and targeted marketing campaigns, HELLO Labs plans to create a lasting impact across diverse audiences. This groundbreaking approach showcases the company’s commitment to pushing boundaries in the entertainment industry.
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