Hong Kong International Airport Introduces HKIA Metaverse
Hong Kong International Airport (HKIA) has partnered with JCDecaux Transport Hong Kong to introduce the first-ever HKIA Metaverse. This immersive virtual world allows brands to connect with international visitors and local travelers from July 6 to August 31, 2023.
Key Points:
- The HKIA Metaverse is built on the Web3 ecosystem and consists of three Metaverse Airport scenes.
- Visitors can navigate through the Departure Hall, Sky Bridge, and boarding gate area, engaging in various games and interacting with other passengers.
- A daily treasure hunting game is available, offering visitors the chance to win a limited-edition HKIA Metaverse NFT to commemorate the airport’s 25th anniversary.
- Alby Tsang, Head of Retail & Advertising of Airport Authority Hong Kong, expressed pride in HKIA’s pioneering role in launching a Metaverse and providing a unique virtual experience for visitors.
- Shirley Chan, Managing Director of JCDecaux Transport, sees the HKIA Metaverse as a significant step in HKIA’s digital transformation in advertising and believes it will enhance engagement between brands and visitors.
Hot Take:
The introduction of the HKIA Metaverse demonstrates the airport’s commitment to innovation and creating memorable experiences for its visitors. By leveraging Web3 technology and gamifying the airport environment, HKIA is offering a novel way for brands to engage with travelers. This initiative not only showcases the potential of virtual worlds in advertising but also establishes HKIA as a leader in the industry. With the added excitement of treasure hunting and limited-edition NFTs, the HKIA Metaverse is set to captivate visitors and leave a lasting impression.
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