Amazon’s New Advertising Revenue Strategy
Tech giant Amazon is preparing to enter the world of advertisement revenue by introducing ads on its Prime Video streaming service. However, this move could pose challenges for customers paying with cryptocurrency.
Amazon to Collect Ad Revenue from Streaming Service
According to a report from Yahoo Finance, Amazon is expected to start running advertisements on its Prime Video streaming service in the US. This launch is predicted to disrupt the media industry significantly.
As a result of this change, Amazon customers will have to pay more for their services. Prime Video customers will automatically be switched to the ad-supported tier, with Prime members paying $14.99/month and non-Prime users paying $8.99/month. The cost of the premium, ad-free edition will also increase by $3 per month.
Impact on Crypto Payments
Currently, Amazon does not accept Bitcoin directly, but many customers use third-party platforms like Purse.io and Crypto.com to pay for their subscriptions. With the increase in tariffs, crypto-paying customers will also have to pay more.
This change could lead to an increase in crypto transactions on third-party sites as Amazon customers opt for higher plans to avoid ads. The desire for a seamless streaming experience may result in more trading volumes for these providers in the future.
Amazon’s Stance on Cryptocurrencies
While Amazon has expressed interest in blockchain technology and AI, it has not yet embraced cryptocurrencies directly. Possible reasons include concerns over regulations and a preference for existing payment agreements. Currently, consumers can indirectly use Bitcoin to make purchases from Amazon by purchasing prepaid gift cards online.
Hot Take: What Does This Mean for Crypto?
Amazon’s decision to introduce ads on its Prime Video streaming service could have implications for crypto users. With higher tariffs for ad-free plans, customers paying with cryptocurrency may need to reconsider their payment methods. This change may drive more crypto transactions through third-party platforms, increasing trading volumes in the crypto market. As Amazon continues to explore blockchain technology and AI, there is a possibility that it may eventually accept cryptocurrencies directly, opening up new opportunities for the crypto industry.
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