Google’s Generative AI Comes to YouTube Comments
Google recently announced that it will be introducing generative AI technology to the YouTube comment section. This includes comment summaries and conversational AI, designed to enhance engagement and generate new content ideas.
Tools for YouTubers
Third-party companies have been creating tools for YouTubers, but now Google is offering its own AI tools. These tools will give YouTubers the ability to manage their comment sections and use them to improve their content.
New AI Features on YouTube
The new AI features from Google were announced at Google Cloud Next in August. They include comment summarization, which organizes comments under a video into themes or topics, and conversational AI for viewers. It’s important to note that these new AI tools will only be available to accounts with high viewership and active comment sections.
Comment Summaries
The generative AI will organize large comment sections into easily digestible themes, allowing YouTubers to mine comments for future video suggestions.
Conversational AI
Google is adding a chatbot to YouTube that will allow users to ask questions about the video they are watching and receive recommendations for other videos. This feature will not interrupt video playback. Eligible YouTubers can opt-in to use these features in beta until December 5.
Hot Take: Google’s Continued Investment in Generative AI
Google’s expansion of generative AI into the YouTube comment section is part of its broader investment in artificial intelligence. The company has been integrating generative AI into various products and services, including search engines, phones, and virtual assistants. This move has the potential to unlock creativity for content creators and enhance user experience on the platform.
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