Getty Images Launches Generative AI Platform for Commercially Safe Images
Getty Images has unveiled its new generative AI platform, Generative AI by Getty Images, which aims to mitigate the unauthorized use of copyrighted images in training AI models and image generation. The platform is trained exclusively on Getty Images’ vast library of owned and licensed images, resulting in AI-generated images that are “commercially safe.” Unlike other AI-image generators under legal scrutiny, Getty Images’ platform offers uncapped indemnification, allowing users to create visuals without legal concerns.
Generative AI by Getty Images can be accessed via an API and can be custom-fitted and trained over time for brands to use with their own intellectual property (IP). The platform uses NVIDIA’s Picasso, a powerful AI technology for generating new content such as images, text, videos, and music. Getty Images CEO Craig Peters highlighted the platform’s unique features, including its indemnification, commercial cleanliness, and high-quality output.
To prevent illegal deepfakes or the misuse of its platform, Getty Images has blocked prompts that could generate problematic content. The AI tool is trained on a curated and clean database that excludes recognizable public figures or brands’ intellectual property. User-generated images will train the AI models but will not be uploaded to the Getty Images website or licensed by the company.
Legal Concerns and Controversies Surrounding Generative AI Platforms
The legality of using internet images, including copyrighted material, to train AI models has led companies like Getty Images to pursue lawsuits against AI developers. In February, Getty Images sued Stability AI for copyright infringement related to its use of Getty’s images without permission. Other high-profile authors have also raised concerns about their written work being used in AI training models without consent.
Rival image library Shutterstock recently partnered with OpenAI to allow its image library to train generative models. While generative AI tools have revolutionized content creation, these platforms have faced controversies, including claims of bias and hallucination. However, Getty Images remains committed to providing a seamless and legally safe experience for its customers.
Hot Take: Getty Images Sets a New Standard for Commercially Safe AI-Generated Images
Getty Images’ launch of Generative AI by Getty Images sets a new standard in the industry by offering commercially safe AI-generated images. With its vast library of owned and licensed images, the platform provides users with uncapped indemnification and high-quality visuals. By blocking prompts that could generate problematic content, Getty Images ensures that its platform is not used for illegal deepfakes. The company’s focus on customer needs and eliminating IP risk demonstrates its commitment to delivering the best possible experience. As generative AI platforms continue to evolve, Getty Images remains at the forefront, providing a solution that addresses legal concerns and empowers brands and creatives alike.
Source: Getty Images
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