Mastercard’s Dynamic Yield Launches AI Shopping Muse Chatbot Assistant for E-commerce
Dynamic Yield by Mastercard, a subsidiary specializing in digital personalization and artificial intelligence, has recently introduced its latest innovation called Shopping Muse. This generative AI chatbot assistant aims to transform the way consumers search for and discover products in the digital catalogs of retailers.
Revolutionizing the Online Shopping Experience
Shopping Muse utilizes advanced generative AI technology to convert user commands into personalized recommendations. Users can make plain-language requests within an online marketplace, and the AI system will generate tailored suggestions through algorithmic content matching.
Ori Bauer, CEO of Dynamic Yield by Mastercard, emphasized the significance of personalization and AI-driven innovation in creating immersive and seamless shopping experiences. He believes that by leveraging the power of generative AI, Shopping Muse meets consumer expectations and elevates online shopping to new heights.
The Acquisition of Dynamic Yield by Mastercard
In 2022, Mastercard acquired Dynamic Yield, a digital personalization firm previously owned by McDonald’s. Following the acquisition, the company was rebranded as Dynamic Yield by Mastercard. With offices worldwide and a diverse client base consisting of around 400 brands, Dynamic Yield by Mastercard is at the forefront of providing personalized data services. This move aligns with Mastercard’s ongoing strategy of partnering with and acquiring AI-focused companies.
Hot Take: Enhancing E-commerce with AI-powered Assistance
The launch of Shopping Muse by Dynamic Yield demonstrates Mastercard’s commitment to leveraging AI technology in improving the online shopping experience. By enabling users to interact with an advanced generative AI chatbot assistant, Mastercard aims to revolutionize how consumers browse and discover products online. Through algorithmic content matching, personalized recommendations are generated, catering to the unique preferences of each user. This innovative approach to e-commerce showcases the potential of AI in creating seamless and immersive shopping experiences. As technology continues to evolve, we can expect further advancements in AI-powered solutions that enhance and transform the way we shop online.
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