Luxury Fashion Startup SYKY Launches Digital Platform for Buying Digital and Physical Fashion Items
SYKY, a luxury fashion startup founded by Alice Delahunt, will launch its digital platform on Friday during London Fashion Week. Delahunt, the former Chief Digital Officer of Ralph Lauren and Global Director of Digital and Social at Burberry, aims to create a blockchain-native home for leading creators in both digital and physical fashion. The platform will feature curated drops of digital and physical fashion items designed by emerging creators and established luxury brands. The first collection will include 40 digital fashion items and a one-of-one physical handbag accompanied by a digital twin from Chinese artist Fanrui Sun.
Building a Career Embracing Technology in the Fashion Industry
Alice Delahunt has always been at the forefront of technology in the fashion industry. At Burberry, she introduced livestreaming runway shows and debuted exclusive collections on social media. At Ralph Lauren, she collaborated with Bitmoji, Snapchat, and Zepeto to bring the company’s designs into the virtual realm. Now, Delahunt sees building an immersive, on-chain fashion ecosystem as the next step in her career. She believes that now is the perfect time to bring blockchain technology to the mainstream fashion industry.
SYKY’s Unique Value Proposition
SYKY aims to cater not only to tech-savvy blockchain enthusiasts but also to fashion industry collectors and VIPs. The platform offers users the ability to trade on-chain digital fashion collectibles and connect their digital wallets to an in-platform social media function. Delahunt believes that SYKY’s distinct value proposition lies in its connectivity to both the digital fashion ecosystem and the broader luxury fashion world. By bridging this divide, SYKY hopes to create exciting opportunities for conversation and collaboration.
The Shift to a Hybrid of Digital and Physical Offerings
Delahunt considers the fashion industry’s shift to a hybrid of digital and physical offerings inevitable. Despite the challenges of unseating established luxury brands, there is evidence of continued interest in digital offerings and blockchain integrations from legacy fashion houses like Louis Vuitton, Dior, and Gucci. However, the dream of creating a democratized and decentralized status quo for laborers and designers through the metaverse remains elusive. SYKY aims to address this by leveraging relationships with established brands while promoting emerging designers.
Hot Take: SYKY Launches Digital Platform to Bridge the Gap Between Luxury Fashion and the Metaverse
Luxury fashion startup SYKY is launching its digital platform during London Fashion Week, offering users the opportunity to buy digital and physical fashion items. Founder Alice Delahunt, known for her work at Ralph Lauren and Burberry, aims to create an immersive, on-chain fashion ecosystem that bridges the gap between technology and luxury fashion. SYKY’s unique value proposition lies in its connectivity to both the digital fashion ecosystem and the broader luxury fashion world. While the metaverse has struggled to attract mainstream users in the fashion industry, SYKY seeks to leverage strong relationships with established brands and promote emerging designers to create new opportunities for conversation and collaboration.
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