Kraken Exec Believes Super Bowl is Ineffective for Crypto Marketing
According to Kraken’s Chief Marketing Officer, Mayur Gupta, the Super Bowl is no longer an effective avenue for crypto marketing. Gupta stated that Kraken did not purchase advertising space in the event because the intended reach is too US-centric. He believes that the next wave of crypto users will come from all around the world, not just the United States. Gupta emphasized that this current wave of crypto marketing should focus on education and awareness about the true value proposition of crypto as a movement that promotes financial freedom and inclusion.
Super Bowl LVI: Star-Studded Crypto Excess
The 2022 Super Bowl was filled with A-list celebrities appearing in crypto promotions. Matt Damon, Larry David, Kevin Durant, and Lebron James all featured in these commercials. Damon’s commercial for Crypto.com received widespread criticism from the media and Twitter users, being described as “cringeworthy” and an “embarrassing cash grab.” However, Damon defended his choice to do the advert by stating that he donated his wages to charity and Crypto.com donated an additional $1 million. Larry David expressed regret over his FTX commercial after the exchange’s former CEO was found guilty of fraud. Coinbase opted for a QR code ad that caused their website to crash shortly after airing.
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