Kraken Partners with Williams Racing to Feature NFTs on Cars for U.S. Grand Prix
If you’re a crypto enthusiast and a Formula 1 fan, get ready to see NFTs on the track! Kraken, a popular crypto exchange, has teamed up with Williams Racing to allow fans to submit and vote for NFTs that will be displayed on the team’s cars during the U.S. Grand Prix in October.
Here are the key points of this exciting partnership:
– Kraken will place NFTs on the back of Williams Racing cars for the U.S. Grand Prix in October.
– Fans can submit and vote for their favorite NFTs to be featured on the cars.
– NFT holders whose assets are listed on Kraken’s NFT marketplace can participate.
– The top 20 entries will be selected for a community vote to determine the final four NFTs.
– Williams team drivers Alex Albon and Logan Sargeant will also choose two NFTs to be displayed on the cars.
Lou Frangella, Head of Brand Partnerships at Kraken, believes that featuring NFTs on the cars will not only promote individual projects but also the NFT market as a whole. This partnership is part of Kraken’s efforts to educate and engage the crypto community.
In recent years, crypto sponsorships have become a trend in Formula 1, with Red Bull’s racing team signing a $150 million partnership with crypto exchange Bybit. NFTs have also made appearances at racing events, such as the issuance of NFT tickets for the Monaco Grand Prix.
This collaboration between Kraken and Williams Racing brings together the worlds of cryptocurrency and motorsport, creating a unique and innovative experience for fans. Get ready to see NFTs speeding down the track at the U.S. Grand Prix!
Hot Take:
The partnership between Kraken and Williams Racing to feature NFTs on cars for the U.S. Grand Prix is an exciting development that showcases the growing influence of cryptocurrency in the world of motorsport. By incorporating NFTs into the race cars, Kraken is not only promoting individual projects but also raising awareness about the NFT market. This collaboration is a testament to the power of crypto sponsorships in engaging fans and driving adoption. It will be interesting to see how this partnership evolves and what other innovative uses of NFTs we’ll see in the future of Formula 1.
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