Exciting NFT Opportunity for Crypto Fans 🎉
For those involved in the crypto space, there’s a captivating chance to engage with a prominent event this year. Williams Racing has partnered with Kraken to enable holders of specific NFTs to display their digital avatars on a significant motorsport stage. This collaboration centerpieces the United States Grand Prix, set to occur soon. The initiative is not just a promotional effort but an invitation for community participation in shaping the team’s race car design for the event.
Details of the Rear Wing Takeover Contest 🚀
This year, Williams Racing is organizing the second installment of its Rear Wing Takeover competition. NFT holders who possess the Williams Racing Grid Pass will receive a unique opportunity: an airdrop of Profile Picture NFTs from the newly released Cosmos Collection. This collection, crafted by the talented Web3 artist CandyApple, features a diverse array of 10 character types and over 130 distinctive traits.
- The dual benefit includes:
- A chance to integrate their Cosmos Collection NFTs into the Williams Racing rear wing design for the U.S. Grand Prix taking place in Austin on October 20.
- Fan voting, where supporters will select six winners from a list of 12 shortlisted NFTs.
Winners will see their designs incorporated into the cars driven by Alex Albon and Franco Colapinto during the highly-anticipated race.
The Significance of This Initiative 🏁
James Bower, the Commercial Director at Williams Racing, expressed enthusiasm about the contest, citing last year’s success and the remarkable submissions received. He emphasized how this year’s initiative serves as a connection between the team’s rich history in Formula 1 and the new generation of digitally engaged fans.
Bower noted, “The Rear Wing Takeover offers a distinctive platform for our supporters to take part in the visual identity of the FW46 at the Austin race.”
Collaborative Efforts to Boost Crypto Awareness 🌐
Mayur Gupta, the Chief Marketing Officer at Kraken, highlighted the contest’s purpose: to enhance crypto education and engagement through sports. Gupta remarked, “This competition refreshes one of KrakenNFT’s most popular events in 2023 and emphasizes our ongoing partnership with Williams Racing.”
Last year, this initiative showcased six winning NFT artworks on the rear wing of Williams Racing vehicles during the Formula 1 Lenovo United States Grand Prix. A vast audience, both on-site and via broadcasts, viewed these designs, creating considerable excitement.
An Overview of the Williams Racing Collectibles+ Grid Pass 🏆
The Williams Racing Collectibles+ Grid Pass, powered by Kraken, debuted in 2023 and saw enthusiasm from crypto fans, with over 50,000 passes distributed. This pass is more than a digital collectible; it offers various fan engagement experiences, including:
- Exclusive access to Fan Zone activities.
- Early merchandise purchases.
- Airdrops of unique digital collectibles.
Looking ahead, the Grid Pass has been upgraded for 2024, providing an enticing range of perks. Notably, holders will enjoy a 15% discount on Williams Racing merchandise and exclusive access to experiences at designated Fan Zones.
Hot Take 🔥
For fans and crypto enthusiasts alike, the fusion of technology and racing offers an exhilarating landscape to explore. By participating in initiatives like the Rear Wing Takeover, you not only engage with a passionate community but also contribute to a legacy intertwining digital innovation with traditional sports. This year holds significant promise for NFT holders and racing aficionados to leave their mark on the iconic Williams Racing brand. Embrace this opportunity and enjoy the merging of two fascinating worlds—cryptocurrency and Formula 1 racing!
Kraken
Rear Wing Takeover
Grid Pass NFTs
Cosmos Collection
Last year’s Rear Wing Takeover
Williams Racing Collectibles+ Grid Pass
Ultimate Fan Engagement Experience
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