Kraken’s Social Media Strategy: The Strategic Low Profile of its Security Team

Kraken's Social Media Strategy: The Strategic Low Profile of its Security Team


Kraken Prioritizes Security and Low Profile for its Security Team

Crypto exchange Kraken is placing a strong emphasis on security by encouraging its security team to maintain a low public profile. According to Chief Security Officer Nick Percoco, the 400-member team is advised not to use social media, as this can expose the company to potential security risks. Only a select few team members are allowed to publicly acknowledge their association with Kraken, while the rest are encouraged to maintain a lower profile due to the frequent targeting of crypto exchange staff by cybercriminals.

Percoco explained that having security team members active on social media can make the company vulnerable to hacks, especially when employees from traditional finance backgrounds change job titles on these platforms. To address these risks, Kraken implemented a policy five years ago stating that employees who don’t need social media for work should not have profiles on these platforms. As a result, less than 5% of Kraken’s security team is publicly known.

Hacking Threats Remain a Major Concern in Crypto

Hacking continues to be a significant threat to crypto companies, with crypto exchanges, DeFi apps, and smart contracts being common targets for hackers. Thefts in the crypto industry exceeded $3.8 billion in 2022, and although there was a 54.3% decline in stolen funds from crypto platforms in 2023 compared to the previous year, hackers still managed to pilfer about $1.7 billion. In January 2024 alone, hackers and fraudsters acquired $126 million through 19 different incidents.

Social media can be weaponized by hackers to launch cyberattacks and phishing scams, compromising a company’s network and leading to the theft of sensitive data. This data can then be misused to breach compliance standards and reveal confidential information, putting employee safety at risk.

Kraken Co-Founder Calls for Self-Policing in Crypto

After a challenging year for the crypto industry, Kraken is taking compliance measures seriously. The exchange faced allegations in the past year of operating without proper registration as a securities exchange, broker, dealer, and clearing agency. Co-founder Jesse Powell has emphasized the need for self-regulation in the industry, as relying on timely protection can be unreliable. He believes that companies like Coinbase, Ripple, and Kraken are still susceptible to scrutiny from regulatory bodies like the SEC, and governments can use questionable operations to tighten crypto regulations.

Hot Take: Kraken Prioritizes Security by Keeping a Low Profile

Read Disclaimer
This page is simply meant to provide information. It does not constitute a direct offer to purchase or sell, a solicitation of an offer to buy or sell, or a suggestion or endorsement of any goods, services, or businesses. Lolacoin.org does not offer accounting, tax, or legal advice. When using or relying on any of the products, services, or content described in this article, neither the firm nor the author is liable, directly or indirectly, for any harm or loss that may result. Read more at Important Disclaimers and at Risk Disclaimers.

Crypto exchange Kraken has adopted a proactive approach to security by encouraging its security team to maintain a low public profile. With the prevalence of hacking threats in the crypto industry, Kraken recognizes the importance of minimizing potential risks. By refraining from using social media and limiting public acknowledgments of association with the company, Kraken aims to protect its team members and safeguard sensitive information. This strategy aligns with the broader concern over hacking incidents and phishing scams targeting crypto companies. Kraken’s focus on security and self-policing underscores its commitment to maintaining a secure environment for its users.

Author – Contributor at | Website

Wyatt Newson emerges as a luminary seamlessly interweaving the roles of crypto analyst, dedicated researcher, and editorial virtuoso. Within the dynamic canvas of digital currencies, Wyatt’s insights resonate like vibrant brushstrokes, capturing the attention of curious minds across diverse landscapes. His ability to untangle intricate threads of crypto intricacies harmonizes effortlessly with his editorial mastery, transmuting complexity into a compelling narrative of comprehension.