Lacoste’s New Web3 Experience: The Mission
French brand Lacoste has announced its new Web3 experience called “The Mission” for UNDW3 NFT holders. Here are the key points:
– Lacoste is expanding its NFT ecosystem with the UNDW3 Card, which is more than just a JPEG image. It is a dynamic NFT that reflects your activity within the Lacoste community. The rarity level of the UNDW3 Card is now in your hands.
– “The Mission” introduces new activities like conversation, gamification, mission solving, and co-creation for UNDW3 NFT holders. They can earn points through the blockchain, which will increase the rarity and value of their NFT.
– Until 20 July, UNDW3 NFT holders can claim their first points based on their activity on Discord over the past year.
– Lacoste sees blockchain as an accelerator for a more inclusive and experiential digital realm. They reward co-creators and foster horizontal relationships with customers.
– Lacoste has also launched a creativity competition with 20 new UNDW3 NFT cards as prizes.
Hot Take: Lacoste’s Bold Vision for Web3
Lacoste is embracing the world of Web3 with its new experience, “The Mission.” By creating a dynamic NFT ecosystem and rewarding co-creators, Lacoste aims to shape the future of its brand and offer a more inclusive and experiential digital realm. This move showcases Lacoste’s bold vision and willingness to explore new technologies. With the increasing trend of brands entering the Web3 space, Lacoste is at the forefront of leveraging blockchain and NFTs to engage with its community and provide unique experiences. The creativity competition further demonstrates Lacoste’s commitment to fostering creativity and innovation within its community.
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