French Fashion Brand Lacoste Expands its NFT Ecosystem
French fashion brand Lacoste has announced its expansion into the non-fungible token (NFT) space by introducing rewards and co-creation features for its UNDW3 community. Lacoste made its initial entry into the web3 world in June 2022 with the launch of the UNDW3 Genesis passes NFT collection, offering exclusive limited-edition merchandise and in-person community events. Now, Lacoste is introducing additional features for Genesis Pass holders, such as creative sessions, contests, video games, and interactive conversations.
- Lacoste launched the UNDW3 Genesis passes NFT collection in June 2022.
- Genesis Pass holders can now convert their NFTs into a UNDW3 card.
- The platform offers features such as creative sessions, contests, and video games.
- User activity on the site is rewarded with points that contribute to a leaderboard.
- The expansion aims to enhance the rarity and prestige of the NFTs
Hot Take: Lacoste Explores the Potential of NFTs in the Fashion Industry
Lacoste’s expansion into the NFT space reflects the growing interest within the fashion industry in utilizing NFTs to enhance brand engagement and customer experiences. By adding rewards and co-creation features to its UNDW3 community, Lacoste aims to create an immersive and unique digital realm for its Genesis Pass holders. The platform’s interactive elements and leaderboard system incentivize user activity and contribute to the rarity and prestige of the NFTs. Lacoste’s foray into the NFT space follows in the footsteps of other fashion brands like Nike, Adidas, and Gucci, signaling the industry’s recognition of the potential of NFTs in the evolving digital landscape.
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