Lacoste Expands Web3 Universe with Rewards and Co-Creation Feature
Lacoste, the French fashion brand, has expanded its non-fungible token (NFT) ecosystem to offer rewards and co-creation opportunities to its UNDW3 community. The brand previously released its UNDW3 collection of profile picture NFTs, which granted access to limited-edition merchandise and community events. Now, holders of the Genesis Pass can convert their NFTs into an UNDW3 card and connect their wallets to a dedicated site. This grants them access to creative sessions, contests, video games, and interactive conversations. The platform also rewards holders with points based on their activity, adding rarity to their NFTs.
- Lacoste expands its NFT ecosystem with rewards and co-creation feature
- Genesis Pass holders can convert NFTs into UNDW3 cards
- Holders gain access to creative sessions, contests, video games, and interactive conversations
- Holders are rewarded with points based on their activity
- Lacoste sees blockchain as an accelerator for a more inclusive and experiential digital realm
Lacoste’s expansion into the Web3 universe reflects its long-term vision and commitment to blockchain technology. The brand aims to foster horizontal relationships with its customers and involve them in the creative process. By offering rewards and interactive experiences, Lacoste hopes to create a more inclusive and experiential digital realm. Other fashion brands, including Nike, Adidas, Dolce & Gabbana, and Gucci, have also recently expanded their NFT offerings.
Hot Take:
Lacoste’s expansion into the Web3 universe demonstrates its commitment to embracing emerging technologies and engaging its community. By offering rewards and co-creation opportunities, the brand aims to create a more inclusive and interactive digital experience for its customers. This move aligns with the growing trend of fashion brands entering the NFT space, capitalizing on the popularity of digital collectibles and blockchain technology. Lacoste’s Web3 expansion is an exciting development that showcases the brand’s forward-thinking approach and willingness to explore new digital frontiers.