Animoca Brands to Launch Metaverse Ecosystem Token on Bitcoin Network
Animoca Brands, a major player in the crypto gaming and metaverse investment space, has announced its intention to release a metaverse ecosystem token on the Bitcoin network. The company will develop the token through the Ordinals protocol, a subsidiary of Animoca Brands called Darewise Entertainment. The goal is to establish a metaverse ecosystem centered around Bitcoin Ordinals, which allows users to record NFT-like assets on the blockchain and create BRC-20 tokens on the Bitcoin network. This ecosystem will feature immersive gaming experiences, brand integrations, real-world connections, and more. The upcoming game Life Beyond will be one of the first to incorporate this new Bitcoin-based metaverse token for in-game assets and virtual lands.
Darewise Entertainment’s Collaboration with Horizen Labs
Darewise Entertainment will collaborate with Horizen Labs to bring the Bitcoin token to life. Horizen Labs is known for its expertise in smart contract development and token strategies. They previously contributed to the creation of ApeCoin (APE), an Ethereum-based token associated with the Bored Ape Yacht Club NFT project. Darewise Entertainment will receive technical and consultation support from Horizen Labs, leveraging their expertise in zero-knowledge cryptography. The initiative faces challenges in demonstrating the viability and scalability of a Bitcoin gaming ecosystem. However, Darewise Entertainment remains committed to testing Bitcoin’s potential and promises forthcoming technological advancements that will impact not only Life Beyond but also metaverses and games globally.
Anomica’s New NFT Venture
As luxury brands increasingly turn to NFTs for product legitimacy, Animoca Brands’ new NFT venture aligns with this trend. Prada Group, parent company of Miu Miu, has partnered with the Aura Blockchain Consortium to launch blockchain services that verify the authenticity of purchased products. Similarly, Panerai, an Italian luxury watch manufacturer, plans to include an NFT-based “digital passport” with every watch sold after October 3.
Hot Take: Exploring the Potential of Bitcoin in the Metaverse
Animoca Brands’ decision to launch a metaverse ecosystem token on the Bitcoin network highlights the growing interest in integrating cryptocurrencies into virtual worlds. By leveraging the Ordinals protocol and collaborating with Horizen Labs, they aim to create a seamless experience for users within the metaverse, where Bitcoin serves as the primary currency. This move not only expands Bitcoin’s reach but also demonstrates its cultural significance. As the gaming industry continues to embrace blockchain technology and NFTs, the success of this venture could pave the way for further adoption and innovation in both gaming and metaverse ecosystems.
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