Adidas Takes the Lead in the Fashion NFT List
The coinGecko.com study ranked the German-based luxury sportswear brand Adidas as the top fashion NFT brand among traditional apparel brands. Adidas has partnered with Bape and Bugatti, launching more than five NFTs since late 2021. They have six collaborative NFT collections.
Nike is second on the List
Nike joined the NFT sector in 2021 and has since launched nine NFT collections. After acquiring RTFKT, a digital asset incubation studio in 2021, they have been able to create six fashion NFT collections. Recently, Nike has made its web3 platform to develop more sneaker NFT collections.
Puma Joins the Top Three List
Puma has launched six fashion NFT collections since joining the rapidly-growing crypto space, including a collection with NFT project Gutter Cat Gang and LaMelo Ball.
Other Luxury Fashion Brands in the Top 10 List
Gucci, Yves Saint Laurent, Prada, and Tiffany & Co. are also among the top luxury fashion brands with their high-profile NFT collections. The report also highlights several brands having single or just two NFT collections each among the 21 fashion brands with NFTs.
Ways NFTs are used in the Fashion Industry
NFTs have completely changed the digital assets sector, giving fashion brands a way to establish ownership and authenticity for digital creations. Most traditional fashion brands use NFTs to increase brand loyalty and form partnerships while creating virtual collectibles and experiences beyond physical products.
HOT TAKE
NFTs have undoubtedly revolutionized the fashion industry, offering both established and budding brands a new way to engage with customers and create innovative digital experiences. The adoption of NFTs by some of the biggest fashion names shows that the sector is here to stay and will continue reshaping the future of the fashion world.
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