Long-Term Crypto Ad Campaigns Prevail: Super Bowl Continues to Be Omitted

By Noah Rypton Feb 12, 202446Views

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Crypto Companies Shy Away from Super Bowl Advertising

Crypto companies have chosen to steer clear of advertising during the Super Bowl, despite their recent success in the U.S. market. Just two years ago, exchanges like FTX used the event to reach a mass audience, but last year’s bear market and this year’s lack of participation indicate that it may no longer be cost-effective.

According to reports, cryptocurrency firms now prefer to invest their marketing budgets in areas that offer a higher return on investment, rather than spending substantial amounts on Super Bowl ads. Even Coinbase, a previous advertiser, has shifted its focus towards political engagement and lobbying efforts.

The absence of Bitcoin ETF ads during the event is also surprising, considering the aggressive marketing efforts by issuers like BlackRock and Grayscale. This cautious approach suggests that firms are being careful with their funds.

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Noah Rypton

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