Maison Margiela Expands Web3 Fashion with MetaTABI NFT Collection
Maison Margiela has unveiled its latest offering in the Web3 fashion space with the launch of the MetaTABI NFT collection, aimed at providing a unique blend of physical and digital experiences to its discerning clientele. This collection introduces two distinct tiers that grant exclusive access to an immersive ecosystem tailored for Maison Margiela enthusiasts:
- Tier 1: Limited to only 15 NFTs priced at 2.5 ETH (around $7700 USD) each, this tier includes ownership of handcrafted Tabi boots adorned with gold foil, as well as digital wearables for The Sandbox and Ready Player Me platforms. Tier 1 holders also receive invites to exclusive Maison Margiela Web3 events.
- Tier 2: With 1500 NFTs available at 0.185 ETH (approximately $560 USD) each, Tier 2 offers similar benefits to Tier 1. Instead of physical boots, holders receive a personalized leather wallet with their crypto wallet number, enhancing the bridge between physical and digital ownership.
Web3 Fashion Industry’s Growth Outlook
The recent MetaTABI collection launch is just one of Maison Margiela’s ventures into the burgeoning Web3 space, following its introduction of a Web3 game last fall dubbed as “blockchain bingo” centered on the minting of over two dozen . The Web3 fashion sector is poised for significant growth in the coming years, with expectations to hit $4.8 billion by 2031 and experience a compound annual growth rate exceeding 26%.
Maison Margiela’s Chairman, Stefano Rosso, believes that the brand’s venture into Web3 fashion is just the beginning, hinting at more digital projects in the pipeline. According to Rosso, this move signifies the start of an exciting journey for Maison Margiela in the digital space.
Developed in collaboration with digital fashion house The Fabricant, the NFT launch leverages the concept of “phygital,” wherein physical products coexist with their digital counterparts, often on the blockchain. This innovative approach to blending physical and digital assets marks a significant step in the evolution of the fashion industry.
The MetaTABI collection’s launch marks Maison Margiela’s ongoing exploration of digital technologies and new communication mediums for fashion enthusiasts, pushing boundaries and inspiring new generations to reimagine fashion beyond traditional confines.
Closing Thoughts on Maison Margiela’s MetaTABI Collection
In conclusion, Maison Margiela’s MetaTABI NFT collection represents a bold step into the Web3 fashion realm, offering a unique fusion of physical and digital experiences to its audience. As the fashion industry continues to embrace digital transformation, Maison Margiela’s foray into the Web3 space signals a promising future of innovation and creativity in fashion.
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