Mastercard Partners with MoonPay to Explore Web3 Tools
Global payment giant Mastercard has announced a new partnership with crypto payment platform MoonPay to explore the benefits of cryptocurrency. The collaboration aims to leverage Web3 tools to enhance experiential marketing and connect with Mastercard’s consumers in innovative ways.
The partnership was announced by MoonPay at the Money20/20 event in Las Vegas. MoonPay’s enterprise president, Keith Grossman, and Mastercard’s chief marketing and communications officer, Raja Rajamannar, shared the news during the event.
Mastercard plans to utilize MoonPay’s entire Web3 portfolio, including features like auth to minting and ETHPass. They will also collaborate with Otherlife, an agency specializing in strategy, creative work, and front-end development for experiential initiatives.
Integration of Mastercard Products into Web3 Industry
In addition to enhancing consumer experiences, MoonPay will work on integrating Mastercard products and solutions into the Web3 industry. This integration aims to improve compliance and trust within the industry.
MoonPay will incorporate tools such as “Click to Pay,” Mastercard Send, and Mastercard Crypto Credentials into its payment solutions.
Mastercard representatives expressed their excitement about the partnership and its potential. Adam Polansky, Mastercard’s Web3 marketing team member, commented on Keith Grossman’s LinkedIn post expressing gratitude for the partnership. Elizabeth Taylor, Mastercard’s partnership executive, also conveyed enthusiasm for the collaboration.
Mastercard’s Ongoing Exploration of Blockchain and Crypto
This is not the first time that Mastercard has ventured into the blockchain and crypto space. In recent years, the company has added various industry products to its platform.
In 2022, Mastercard launched a program that enables banks to offer crypto trading capabilities to their customers in collaboration with Paxos. The company has also collaborated with Coinbase and MoonPay to bring its payments to Web3 and nonfungible tokens (NFTs).
Hot Take: Mastercard Continues Crypto Exploration through Partnership with MoonPay
Global payment giant Mastercard has joined forces with crypto payment platform MoonPay to delve deeper into the world of cryptocurrency. This collaboration aims to harness the power of Web3 tools in order to enhance marketing experiences and establish new connections with Mastercard’s consumer base.
MoonPay made the partnership announcement during the Money20/20 event, where representatives from both companies shared their excitement about working together. Mastercard plans to leverage MoonPay’s entire Web3 portfolio, including features like auth to minting and ETHPass, as well as collaborate with Otherlife for experiential initiatives.
In addition, MoonPay will integrate Mastercard products like “Click to Pay,” Mastercard Send, and Mastercard Crypto Credentials into its payment solutions, aiming to improve compliance and trust in the Web3 industry.
Mastercard’s foray into the blockchain and crypto space has been ongoing. The company has previously partnered with Paxos, Coinbase, and MoonPay to expand its offerings in this realm.
By
By
By
By
By