Royal Caribbean replaces XBTO as Messi’s Inter Miami CF jersey sponsor
After a three-year partnership, cryptocurrency investment firm XBTO will no longer be the main sponsor of Lionel Messi’s Inter Miami CF jerseys. Royal Caribbean Cruises Ltd. will take over as the primary sponsor beginning in the 2024 season.
Crypto firms and football sponsorships
Crypto companies have been increasingly sponsoring football teams, and the benefits are clear. Football is one of the most-watched sports globally, offering reach and fame to sponsors while establishing a connection with potential customers.
For XBTO, sponsoring Messi and his prominent cryptocurrency logo on his chest would have raised their profile and made them more well-known in the crypto industry.
The rise of crypto sponsorships in sports
Cryptocurrency sponsorships in sports are not limited to football. Many other sports, including American Superball, the NBA, and Formula 1, are also embracing this trend. This growing alliance between sports and cryptocurrency aims to create a larger audience for digital currencies and transform fan relationships.
Hot Take: Cryptocurrency sponsorship revolutionizes sports marketing
The rise of cryptocurrency sponsorships in sports represents a significant shift in the marketing landscape. By partnering with popular athletes and teams, crypto firms can leverage the immense reach and influence of sports to promote their brands. This innovative alliance has the potential to reshape fan engagement and pave the way for wider adoption of cryptocurrencies in mainstream society.
By
By
By
By