Tech Giant Microsoft Rebrands Bing Chat to Microsoft Copilot
Microsoft has decided to rebrand its Artificial Intelligence (AI) product known as Bing Chat to Microsoft Copilot. This is part of a move to give it the same brand name as other Microsoft AI products and better position the chat interface to compete with OpenAI’s ChatGPT.
Microsoft Copilot Built to Take on ChatGPT
After promoting Bing Chat for several months, the decision was made to adopt the “Microsoft Copilot” title and leave the former behind. Colette Stallbaumer, the general manager of Microsoft 365, confirmed this change. The free version of its AI chatbot will be accessible via Bing and Windows, but it will have a dedicated domain within the general domain, similar to ChatGPT.
Microsoft’s decision to rebrand suggests an evolving competition with OpenAI, especially as the latter recently announced its milestone of over 100 million active users of ChatGPT in a week of its launch.
Microsoft Pushes AI Frontiers With Robust Partnerships
Microsoft has achieved a lot in the AI ecosystem since integrating a ChatGPT-like interface into its search results at the beginning of this year. The tech company has also partnered with Siemens and Oracle to further expand its AI capabilities.
The utilization of industrial Copilot transcends several core sectors including manufacturing, healthcare, transportation, and infrastructure. Similarly, Microsoft formed a one-year strategic alliance with Oracle to offer a better conversational search experience on Bing, leveraging Oracle Cloud Infrastructure (OCI).
Hot Take: Microsoft’s Strategic Moves in AI Development
Microsoft’s rebranding of Bing Chat to Microsoft Copilot is indicative of the company’s commitment to staying competitive in the AI space. By partnering with industry leaders like Siemens and Oracle, it aims to expand its reach and capabilities in various sectors. The competition between Microsoft Copilot and OpenAI’s ChatGPT signals a new era of innovation in AI chatbot technology.
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