Partnership Accelerates Web3 Loyalty Across LATAM; Onboards ~1M New Users Across LATAM to Advanced Digital Engagement Programs
Moonbeam Network, a smart contract platform for building cross-chain connected applications, has announced partnerships with DUX, a Web3 infrastructure provider, and Grupo RÃO, the largest Japanese food delivery service in Brazil. Together, they are launching a novel Web3 Loyalty Program, aiming to strengthen the ties between consumers and brands across Brazil.
The Importance of Loyalty Programs
While 90% of brands currently employ some form of loyalty program to strengthen relationships with consumers, 77% of consumers retract their brand loyalty more quickly than they did three years ago. However, consumers still believe that loyalty programs are effective in drawing them closer to their favorite brands. In fact, 79% of consumers want their preferred brands to demonstrate care for individual users.
Web3 Technology and Consumer Engagement
Web3 technology enables brands to connect more meaningfully with consumers by customizing rewards and incentives and better understanding consumer behavior. Moonbeam, DUX, and Grupo RÃO are partnering to deliver loyalty programs that offer ease of use, consistent rewards, and exclusive brand access in Brazil.
A Novel Loyalty Program
As part of the partnership, Grupo RÃO will implement DUX smart wallet technology to unlock new methods of customer engagement for its ~1 million users. This represents one of the largest initiatives of its kind in the world. Moonbeam, Grupo RÃO, and DUX aim to cultivate an accessible, decentralized community that leverages Web3 to deepen interactions between customers, partners, and employees.
“The launch of this Web3 loyalty program reflects Grupo RÃO’s long-term vision, and demonstrates our commitment to creating true connections with our customers,” said Henrique Lemos, Founder and CMO of Grupo RÃO.
Further Rollouts and Future Developments
Grupo RÃO users will benefit from various key rollouts, including a revamped benefits program, an exclusive subscription club, novel consumer experiences, and ongoing perks. Moving forward, Moonbeam, Grupo RÃO, and DUX plan to add further incentives, rewards, and gamification models to the loyalty program.
Hot Take: Strengthening Web3 Adoption in Brazil
The partnership between Moonbeam, Grupo RÃO, and DUX represents a significant step in fostering a stronger blockchain community and streamlining Web3 adoption in Brazil. By leveraging Web3 technology and creating a comprehensive loyalty program, they are enhancing customer engagement and building deeper connections between consumers and brands.
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