In the ever-evolving realm of NFTs (Non-Fungible Tokens), the makeup industry and the traditional art world are taking their respective stances. NARS Cosmetics is diving headfirst into this domain with an auction that will undoubtedly capture attention, while the Jackson Pollock Studio is preserving a vital fragment of art history digitally.
NARS Cosmetics is releasing an NFT collection influenced by the shade known as “Orgasm” to commemorate National Orgasm Day on July 31. Five artists have crafted bespoke digital works for this theme. The auction, dubbed “Orgasm, Activated,” will begin on SuperRare starting July 25, with all earnings and royalties directed to the artists. Winners will not only obtain the unique artwork but will also be rewarded with a range of NARS cosmetics and a consultation with the brand’s makeup specialist. To elevate community engagement, a competition under the #NARSFilterContest hashtag has been introduced, with participants standing a chance to win a surprise “orgasm gift.”
Beyond the Edge
On the traditional art front, the Jackson Pollock Studio, in alliance with Iconic Moments, has launched an NFT collection entitled “Beyond the Edge.” It immortalizes the paint-splattered floor adjacent to Pollock’s iconic works in his New York studio. Purchasers of these NFTs will also receive a hand-numbered physical print of the art.
August and Beyond
As August approaches, the collection will evolve, introducing Pollock Ordinals inscriptions based on the Bitcoin protocol. Plus, collaborations are set with digital artists for “Art From Art” – a series inspired by Pollock’s style. Lucréce, a renowned artist, is slated to be the first contributor.
Hot Take
The NFT movement is expanding into various industries, including cosmetics and traditional art. This cross-disciplinary collaboration promises exciting opportunities and new artistic possibilities in the digital realm. NARS Cosmetics’ “Orgasm, Activated” auction and the Jackson Pollock Studio’s “Beyond the Edge” collection showcase the potential for NFTs to preserve and celebrate art in unique and innovative ways.
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