NBA Top Shot (July 2019)
– NBA Top Shot is an NFT marketplace created in collaboration between the NBA and Dapper Labs.
– It allows individuals to collect and exchange video clips, or “Moments,” from NBA and WNBA games.
– The collection has generated over $1 billion in sales and continues to be popular among collectors.
Gucci (June 2021)
– Gucci created a distinctive NFT inspired by its Fall/Winter 2021 collection.
– The NFT was auctioned off by Christie’s and sold for $25,000.
– The proceeds from the sale were donated to UNICEF USA’s COVAX initiative.
Twitter (June 2021)
– Twitter launched the “The 140 Collection” NFT giveaway.
– The collection includes seven unique NFTs, each representing a significant moment in Twitter’s history.
– The NFTs were originally gifted by Twitter and have been sold for prices ranging from 5 to 70 ETH.
Coca Cola (August 2021)
– Coca-Cola released a set of animated NFTs to celebrate International Friendship Day.
– Holders of the NFTs received surprise items, including a virtual Coca-Cola Bubble Jacket wearable.
– The proceeds from the NFT auction were donated to Special Olympics International.
Disney (August 2021)
– Disney launched the “Disney Golden Moments NFTs” collection, featuring iconic characters like Elsa from Frozen and Iron Man.
– The NFTs are exclusively available through the VeVe NFT marketplace.
– Disney’s first NFTs were released under the Marvel franchise, with the Spider-Man Modern Marvel Series.
McDonald’s (November 2021)
– McDonald’s entered the world of NFTs with its inaugural NFT collection.
– The details of the collection and its reception are not provided in the article.
Hot Take:
The adoption of NFTs by major brands and organizations demonstrates the growing significance and potential of this technology. It allows these brands to engage with their audience in new and innovative ways, while also supporting charitable causes. The success of NFT marketplaces like NBA Top Shot and the enthusiasm of collectors show that there is a demand for these digital collectibles. While some may still have doubts about the value and longevity of NFTs, the involvement of these corporate giants further solidifies their place in the crypto world.
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