The partnership between OKX, a crypto-exchange, and the McLaren Formula 1 Team is being strengthened in 2024. As part of the enhanced partnership, the OKX logo will be featured on the side pods of the McLaren F1 car livery for 20 races of the season. The new livery, inspired by the “Stealth Mode” design jointly created by OKX and McLaren, was announced on January 16th.
The goal of this extended partnership is to connect the worlds of Web3, blockchain, and elite motorsport by leveraging technology to bring fans and speed enthusiasts closer together. It aims to bring innovation to both the crypto and automotive industries.
Haider Rafique, CMO of OKX, expressed excitement about being part of McLaren’s campaign for the 2024 season. Zak Brown, CEO of McLaren Racing, also praised the partnership and looks forward to building on their success from last season.
The partnership between OKX and McLaren started in May 2022 during the Miami Grand Prix. They have been working together to expand both brands and bring innovation to their respective areas.
Hot Take: OKX Enhances Partnership with McLaren Formula 1 Team in 2024
OKX is strengthening its collaboration with the McLaren Formula 1 Team in 2024. The enhanced partnership includes featuring the OKX logo on the side pods of the McLaren F1 car livery for 20 races. This collaboration aims to bridge the gap between Web3, blockchain technology, and elite motorsport while bringing fans and speed enthusiasts closer together. Both OKX and McLaren are excited about this expanded relationship and look forward to delivering innovative experiences to Formula 1 fans. This partnership began in May 2022 during the Miami Grand Prix and has since evolved into a successful collaboration focused on expanding both brands and driving innovation in their respective industries.
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