OKX Expands Partnership with McLaren F1 Team
OKX, a digital asset exchange, has announced an upgraded partnership with McLaren’s Formula 1 team in order to gain more mainstream adoption and visibility. The new agreement includes branding updates that will place the OKX logo on the car’s side pod position, offering greater visibility to sponsors. This move comes as a result of the platform’s community pushing for the upgrade due to the initial partnership bringing many benefits to the exchange.
Improved Brand Awareness
The OKX logo will now be prominently featured on the side pods, mirror driver’s helmet, and rear wing of the McLaren F1 car. This branding update was jointly designed by OKX and McLaren and was released in September 2023. The partnership aims to bring web3 and blockchain technology to the world of motorsport, highlighting the link between innovation and speed.
More Partnerships on the Horizon
OKX is optimistic about the potential of this partnership in the competitive cryptocurrency exchange market. The Chief Marketing Officer at OKX expressed excitement about being part of McLaren’s 2024 campaign and highlighted elements from their co-designed livery being integrated into this year’s design. The CEO of McLaren Racing also emphasized the strength of the partnership and their plans to build on last season’s success through this expanded relationship.
Hot Take: OKX Expands Reach with McLaren Partnership Upgrade
OKX’s increased partnership with McLaren’s Formula 1 team is a strategic move to enhance brand visibility and reach a wider audience. By placing its logo in prominent positions on the car, helmet, and wing, OKX aims to attract more mainstream attention and highlight the connection between cryptocurrency innovation and high-speed racing. This collaboration demonstrates OKX’s commitment to expanding its presence in the world of sports and leveraging partnerships to introduce millions of fans to the world of web3. With this upgraded branding, OKX is set to make a significant impact in both the crypto and motorsport industries.
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