New Partnership Between OKX and Immutable to Transform NFT Gaming
OKX, a leading Web3 technology company, and Immutable, the leading Web3 gaming platform, have announced a new strategic partnership. This partnership aims to revolutionize how more than 50 million users engage with and access NFTs and digital assets in the gaming space.
Benefits of the Partnership
The partnership between OKX and Immutable brings several benefits to game studios, players, and participants in the gaming ecosystem:
- Introduction of a dedicated GameFi NFT launchpad on the OKX NFT Marketplace in collaboration with Immutable
- Integration of Immutable’s gaming-focused zkEVM chain, powered by Polygon, into the OKX Marketplace and OKX Wallet
- Integration of OKX’s Web3 Wallet into Immutable’s player identity solution, Passport
- Inclusion of the OKX NFT Marketplace in Immutable’s Orderbook and Marketplace Network
- Support for Immutable’s zkEVM chain on the OKX ecosystem
Statements from Robbie Ferguson and Jason Lau
Robbie Ferguson, Co-founder and President of Immutable, expressed excitement about collaborating with OKX. He highlighted how this partnership aligns with their mission to bring digital proprietorship to every gamer worldwide. Ferguson believes that combining OKX’s robust ecosystem and cutting-edge technology with Immutable’s Web3 gaming expertise will open up new gaming experiences for millions of players.
Jason Lau, Chief Innovation Officer at OKX, emphasized their commitment to making their wallet and marketplace the best way to access the next generation of games and their items. Lau sees web3 gaming on the verge of becoming mainstream, and he believes that partnering with Immutable will lead to exciting new game experiences.
Upcoming GameFi Launchpad and Global Gaming Launches
The launch of OKX’s GameFi launchpad is scheduled for the coming months. It will support highly anticipated global gaming launches on Immutable’s zkEVM chain, including Guild of Guardians, Shardbound, and Metalcore. Game developers building on Immutable will now be able to tap into OKX’s comprehensive educational resource, Cryptopedia, to reach a wider audience and enhance player experience.
Growth of Immutable and the Web3 Gaming Industry
Immutable has experienced significant growth in the gaming industry, with a 900% increase in signed games year-over-year in Q1 ’24 compared to Q1 ’23. The company has signed over 75 games in the past three months alone, bringing the total games available on Immutable to over 270. This growth aligns with the 70% market share reported by Messari in late 2023.
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