Manchester City and OKX Announce Partnership Expansion
Manchester City and OKX have announced an expanded partnership, making OKX the Club’s Official Sleeve Partner. Here are the key points of the announcement:
1. OKX will feature on the left sleeve of both the men’s and women’s first team playing kits, as well as the first team training kits.
2. The partnership began in March 2022 and has helped introduce the brand to millions of football fans worldwide.
3. The partnership expansion was revealed at the Etihad Stadium, with a virtual reveal and a hero video featuring player avatars.
4. The event included a media Q&A with Manchester City legend Gaël Clichy and discussions on Web3 technology and fan engagement.
5. Ferran Soriano, CEO of City Football Group, expressed excitement about the partnership and the future Web3 experiences designed by OKX.
OKX and Manchester City Look to Engage Fans through Web3 Technology
The partnership between OKX and Manchester City aims to reach fans around the world and create engaging experiences through Web3 technology. The sleeve partnership brings OKX closer to City fans globally, and fans can expect unique and exciting collaborations. Haider Rafique, CMO at OKX, expressed pride in the journey with Manchester City and the integration of Web3 into the sport.
About OKX
OKX is a world-leading technology company focused on trading and Web3. It offers self-custody solutions, including the Web3-compatible OKX Wallet, for greater asset control and access to various decentralized platforms. OKX partners with top brands and athletes, such as Manchester City, McLaren, and Olympian Scotty James. The company emphasizes transparency and security.
About Manchester City Football Club
Manchester City FC, founded in 1880, is one of the most successful football clubs in England. Under manager Pep Guardiola, the club has won numerous titles and plays at the Etihad Stadium. The wider Etihad Campus includes the City Football Academy, where the women’s team and the Elite Development Squad train. Manchester City FC is part of the City Football Group.
Hot Take:
The expanded partnership between Manchester City and OKX demonstrates the growing influence of cryptocurrency and Web3 technology in the world of football. By integrating OKX into their kits, Manchester City is embracing innovation and engaging fans in new and exciting ways. This partnership highlights the potential for crypto companies to connect with global audiences through sports partnerships, creating immersive experiences and expanding their reach.
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