Paris Saint-Germain F.C. and Blvck Paris Team Up for Exclusive Collaboration
Paris Saint-Germain F.C. and Blvck Paris have announced an exclusive collaboration that merges sports, fashion, and digital artistry. The collection includes physical apparel, but the initial release will be a digital fashion drop via NFTs on the Crypto.com marketplace.
The NFTs will allow early access to purchase the physical gear and offer other potential benefits for holders. There will be 1,000 total NFTs available at $50 each, with 10% of them being special edition NFTs that can be redeemed for a box of physical items from the collaboration.
The physical fashion items in the collaboration are set to be released next week and include pieces that embody the monochrome aesthetic of Blvck Paris, such as an all-black hoodie and soccer ball with white text, as well as a t-shirt, welcome mat, and scarf with a similar vibe.
Paris Saint-Germain has been active in the crypto space, launching a crypto fan token with Socios.com and giving out free AI-generated posters minted as NFTs via Crypto.com. Additionally, star player Kylian Mbappé is a brand ambassador for NFT fantasy soccer game Sorare.
Hot Take: The Fusion of Sports, Fashion, and Digital Artistry
This collaboration between Paris Saint-Germain F.C. and Blvck Paris represents a fusion of sports, fashion, and digital artistry through NFTs. It’s an innovative way to engage fans and offer unique benefits through the use of blockchain technology. The collection’s blend of physical apparel with digital drops demonstrates an evolution in how sports teams and fashion brands can connect with their audience in the digital age.
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