Crypto Hardware Wallet Maker Ledger Partners with Sotheby’s for Exclusive Offering
Crypto hardware wallet manufacturer Ledger has entered into an exclusive partnership with auction house Sotheby’s to provide wallets to top digital art and NFT collectors. Winners of Sotheby’s NFT auctions will receive limited edition Ledger x Sotheby’s Nano X wallets, with plans to expand the offering to include Ledger Stax in the future. The cost of the wallets will be covered by Ledger for a limited period of one year. Additionally, Ledger will offer onboarding services to help Sotheby’s clients understand self-custody of digital assets and provide educational content through Ledger Academy.
‘Unique’ Partnership with Sotheby’s
Although Ledger has partnered with other companies in the past, including RTFKT and Fendi, this collaboration marks the first time they are offering free wallets to Sotheby’s clients. The detailed structure of previous partnerships was not immediately confirmed by Ledger, but Ian Rogers, Chief Experience Officer at Ledger, stated that the partnership with Sotheby’s is “unique.”
Sotheby’s NFT Sales and Market Trends
Sotheby’s has successfully auctioned millions of dollars worth of NFTs, including recent sales from Three Arrows Capital. In 2021 alone, Sotheby’s reported $100 million in NFT sales. However, due to the bearish crypto market, NFT trading volume has declined in recent times across different blockchains.
Hot Take: A Groundbreaking Collaboration in the NFT Space
The partnership between Ledger and Sotheby’s is a significant development in the NFT industry. By offering exclusive wallets to top collectors, Ledger aims to enhance the security and ownership experience of digital assets. This collaboration not only showcases the growing importance of NFTs but also highlights the increasing adoption of blockchain technology by traditional auction houses like Sotheby’s. As the market for NFTs continues to evolve, partnerships like this pave the way for new opportunities and advancements in the space.