Crypto Reader Gets Quick Delivery: BigBasket’s Transformation into Quick Commerce Platform
BigBasket, the leading e-grocer known for slotted deliveries, is transitioning into a full-fledged quick commerce platform to meet the increasing demand for speedy deliveries. This move blurs the lines with traditional e-commerce platforms, signaling a significant shift in strategy for the company that was established in 2011.
BigBasket’s Quick Commerce Evolution
- BB Now witnesses over 50% sales from the quick vertical.
- The firm is fully embracing the quick model for delivery services.
- Shift towards quick commerce due to demand surge and capital influx.
The Bengaluru-based firm’s rapid delivery service, BB Now, has gained prominence over the past year, with a focus on delivering within 10-30 minutes. Amidst competition from players like Blinkit, Zepto, and Swiggy Instamart, BigBasket is gearing up to generate a significant portion of its $1.5 billion sales target for this financial year through quick commerce.
BigBasket’s Quick Delivery Strategy
- Transition towards quicker deliveries to retain and acquire users.
- Piloting rapid delivery in select locations in Bengaluru.
- Plans to have 500-600 dark stores for efficient delivery.
The company aims to implement a split delivery model with multiple dark stores in a cluster linked to warehouses for seamless SKU management. While quick commerce has primarily been concentrated in metro cities, the challenge lies in expanding offerings and maintaining profitability amidst stiff competition.
Quick Commerce Expansion and Growth
- Platforms offering 10,000-30,000 SKUs in quick services.
- BigBasket focusing on expanding its SKUs and dark stores.
- Market shares of key players in the quick commerce segment.
With the market witnessing rapid growth and increased investments, players like Zepto, Blinkit, and Swiggy Instamart are aggressively expanding their dark store networks to cater to the growing demand. The quick commerce space is expected to experience significant year-on-year growth, emphasizing the rising adoption and potential profitability in the sector.
Hot Take: Embracing Quick Commerce for Speedy Deliveries
As a crypto enthusiast interested in efficient and quick services, the transformation of BigBasket into a quick commerce platform signifies a shift towards faster and more convenient deliveries in the e-grocery space. With the increasing competition and investments in the quick commerce segment, it presents an interesting paradigm shift and growth opportunity for the industry.
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