NFL Rivals Sees Surge in Signups and Revenue as Apple and Google Approve In-Game Marketplace
Easily one of the highest-profile blockchain-powered video games on the market, the mobile title NFL Rivals is closing in on 3 million signups as revenue is on the uptick and both Apple and Google have approved its in-game marketplace, according to Mythical Games CEO John Linden.
Linden revealed that NFL Rivals has seen significant growth since the start of the NFL season, with more players sticking to the game and engaging with it. Daily active users (DAUs) and monthly active users (MAUs) are increasing, as well as revenue per player.
Mythical Games benefits from strong brand recognition through partnerships with the NFL, the NFL’s Players Association, the Miami Dolphins, and Amazon Prime Gaming. The game’s arcade-style gameplay has attracted over 20,000 new players daily.
Overcoming Challenges with Apple and Google
Both Apple and Google have approved early versions of NFL Rivals’ in-game marketplace, allowing players to trade NFTs like official player cards. This approval is a significant milestone for crypto games looking to launch on mobile platforms. Linden stated that having Apple and Google support has resulted in a nearly 50% increase in transaction volume.
NFL Rivals has generated millions of dollars in revenue since its full launch in August. To protect users, Mythical Games is rolling out the in-game NFT marketplace in three phases. The first phase allows players to purchase assets from other players through a recommendation engine. The second phase will enable players to sell game assets using a credit system, while the third phase will see the entire marketplace go live.
Progressing Towards Mainstream Adoption
While some may argue that NFL Rivals is not a fully web3 game, Linden believes that convincing tech giants like Apple and Google to allow trading of blockchain-based digital assets is a gradual process. The game’s user and revenue growth are positive news for Mythical Games, which was valued at $1.25 billion in 2021 after raising $150 million from investors. The company is currently seeking to raise an additional $38 million.
Hot Take: NFL Rivals Shows Promise in the Crypto Gaming Space
The success of NFL Rivals in attracting millions of players and generating substantial revenue demonstrates the potential of blockchain-powered games in the mainstream market. With approvals from Apple and Google for its in-game marketplace, Mythical Games has overcome significant challenges faced by crypto games on mobile platforms. The game’s partnerships with well-known brands like the NFL and the Miami Dolphins have also contributed to its popularity. Although it may not be a fully web3 game, NFL Rivals’ progress towards integrating blockchain technology into its ecosystem paves the way for future advancements in the crypto gaming space.
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