Co:Create Launches Blockchain-Based Loyalty and Rewards App on Shopify
The new app by Co:Create allows over 4 million Shopify businesses to implement blockchain-based loyalty and rewards programs on their storefronts. Here are the key points:
1. Web3 Rewards Tools: Co:Create’s application, powered by Ethereum sidechain Polygon, aims to help brands create a deeper connection with their customers through non-fungible tokens (NFT) and gamified experiences.
2. Token-based Rewards: Brands can issue token-based rewards to their customers, enhancing customer loyalty and engagement.
3. NFT Collections: Brands can release token-gated products with their own NFT collections, including popular projects like the Bored Ape Yacht Club or CryptoPunks.
4. Focus on Community Engagement: Co:Create’s CEO, Tara Fung, emphasizes the importance of commerce in engaging a brand’s community. The app helps smaller, authentic brands grow and engage their communities through Web3 technology.
5. Expansion of Web3 Rewards Ecosystem: While Co:Create is not the first to introduce Web3 rewards on Shopify, their application aims to bring more brands into the Web3 ecosystem.
Co:Create is not only focused on commerce but also aims to bring fans closer to their favorite individuals and brands through in-person experiences. Recently, they partnered with ticketing application EVNTZ to issue blockchain-based rewards to attendees of pop singer Harry Styles’ concert in Ireland.
Hot Take
Co:Create’s launch of a blockchain-based loyalty and rewards app on Shopify is a significant step towards mainstream adoption of Web3 technology in e-commerce. By allowing millions of businesses to implement token-based rewards and NFT collections, the app enables brands to create deeper connections with their customers and foster community engagement. This move also highlights the growing interest in smaller, authentic brands that prioritize community building over marketing plays. As more brands join the Web3 rewards ecosystem, we can expect to see innovative approaches to customer loyalty and engagement in the future.
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